The new Leica M series camera was today announced and it is offering some impressive gains over its predecessors.
Leica's M Series cameras have proven popular and they have now upgraded the M10 once more by nearly doubling the resolution. The Leica M10-R now has a 40.9 megapixel, full frame CMOS sensor which is quite the upgrade from the 24 megapixel sensor of even the M10-P. The only M Series body to already sport this much resolution is the M10 Monochrom, which as you might be able to extract from the name, only shoots black and white! However, apart from the sensor, this is exactly the same camera as the M10-P in every other way; body, materials, processor, and so on.
With the sharp rise in resolution, there will naturally be questions of whether the glass can support it (I have no doubts it can) and whether the dynamic range and color performance is on par with older M10 models. Leica claim that not only is it equal to, but it's greater than the previous M Series cameras in both these areas, though by how much is unclear.
What do you think of the new Leica M10-R? Is it on your shopping list?
This camera costs 6000€ in Europe (without lens). I just wonder how many people will buy this camera.
Definitely on my "not buy" list. I don't need a camera that costs 6000 €, even if I could afford it.
It doesn't make me a better photographer, if I buy more expensive gear and I don't need a status symbol dangling around my neck to show off.
you don't understand the leica thing ;)
Leopold may or may not understand; however, I understand perfectly.
Leica is the epitome of luxury branding.
Those who use Leica absolutely experience cognitive dissonance; which is why they talk in term of intangibles.
Side note: you created an account for the sole purpose of maing this comment.
Maybe you could explain a bit more, how usage of Leica cams is linked to cognitive dissonance? I am a Leica user and prefer not to get recognized as such, when doing Street photography. This contradicts your absolute message, that Leica is the epitome of luxury branding, implying implicitely that those who use it regard a Leica as an item to decorate themselves rather than using a cam for taking pics. I created my account to reply to your ignorant and prejudice-loaded message, usually I just read messages.
Well, if YOU are a Leica user...
One assumes you are not aware of the meaning of cognitive dissonance. I cannot help but reflect you have not provided a rebuttal by means of a tangible.
Given your fundamental lack of comprehension, you require education around core concepts - otherwise you are simply not equiped to engage in a meaningful conversation.
The idea of a luxury brand is not necessarily a product or a price point, but a mindset where core values that are expressed by a brand are directly connected to the producer's dedication and alignment to perceptions of quality with its customers' values and aspirations.[21] Thus, it is these target customers, not the product, that make a luxury brand.[21] Brands that are considered luxury connect with their customers by communicating that they are the top of their class or considered the best in their field.[22] Furthermore, these brands must deliver - in some meaningful way - measurably better performance.[22] What consumers perceive as luxurious brands and products change over the years, but there appear to be three main drivers: (1) a high price, especially when compared to other brands within its segment; (2) limited supply, in that a brand may not need to be expensive, but it arguably should not be easily obtainable and contributing to the customers' feeling that they have something special; and (3) endorsement by celebrities, which can make a brand or particular products more appealing for consumers and thus more "luxurious" in their minds.[23] Two additional elements of luxury brands include special packaging and personalization.[23] These differentiating elements distance the brands from the mass market and thus provide them with a unique feeling and user experience as well as a special and memorable "luxury feel" for customers.[23] However, the concept of a luxury brand is now so popular that it is used in almost every retail, manufacturing, and service sector.[24] Moreover, new marketing concepts such as "mass-luxury" or "hyper luxury" further blur the definition of what is a luxury product, a luxury brand, or a luxury company.[24]
Examples include LVMH (Louis Vuitton Moet Hennessy), the largest luxury good producer in the world with over fifty brands, including Louis Vuitton, the brand with the world's first fashion designer label.[25] The LVMH group made a net profit of €8.1 billion on sales of €42.6 billion in 2017. [26] Other market leaders[citation needed] include Richemont and Kering (previously named PPR).
A rather small group in comparison, the wealthy tend to be extremely influential.[citation needed] Once a brand gets an "endorsement" from members of this group, then the brand can be defined as a true "luxury" brand. An example of different product lines in the same brand is found in the automotive industry, with "entry-level" cars marketed to younger, less wealthy consumers, and higher-cost models for older and more wealthy consumers.[citation needed]
The advertising expenditure for the average luxury brand is 5-15% of sales revenue, or about 25% with the inclusion of other communications such as public relations, events and sponsorships.[27]
In the field of psychology, cognitive dissonance occurs when a person holds two or more contradictory beliefs, ideas, or values; or participates in an action that goes against one of these three, and experiences psychological stress because of that. According to this theory, when two actions or ideas are not psychologically consistent with each other, people do all in their power to change them until they become consistent.[1] The discomfort is triggered by the person's belief clashing with new information perceived, wherein they try to find a way to resolve the contradiction to reduce their discomfort.[1][2]
In A Theory of Cognitive Dissonance (1957), Leon Festinger proposed that human beings strive for internal psychological consistency to function mentally in the real world. A person who experiences internal inconsistency tends to become psychologically uncomfortable and is motivated to reduce the cognitive dissonance. They tend to make changes to justify the stressful behavior, either by adding new parts to the cognition causing the psychological dissonance or by avoiding circumstances and contradictory information likely to increase the magnitude of the cognitive dissonance.[2]
Coping with the nuances of contradictory ideas or experiences is mentally stressful. It requires energy and effort to sit with those seemingly opposite things that all seem true. Festinger argued that some people would inevitably resolve dissonance by blindly believing whatever they wanted to believe.
Personally, I’m happy with my M10-P which I’ve now has for nearly two years. It’s about as perfect of a digital rangefinder camera as I could want and I don’t feel the need for larger files from it. (I.e. I’ve no plans whatsoever to trade it in!)
This camera costs a lot of money. I can get a different camera for less money. I don’t understand why expensive products exists. All products should be cheap.
Dats rrright, mate!
Just worry about what you want for dinner tonight.
What kind of work do you do? Would you like people to come to your business/work place and only say, your prices are too much, I will only buy if you're cheap? I assume you want a raise every year?
I call it the Walmart Effect. You want it cheap but want a raise every year. The US can bring manufacturing back to make things like cameras but you'd have to work at the plant for $5/hour with no benefits to get a $100 American made camera.
I’m just trolling. It’s obligatory for someone to make that comment every time Leica introduces a product. I just figured I’d save that person the trouble ;)
Ummmmm..... ohhh kaaaaay.
Leica makes no sense to me. Is it literally just the brand people buy/waste money on for status?
Like who would ever spend that much money on a camera that’s doesn’t even have features you can get on a 2000 dollar camera.
Makes no sense to me....but whatever...guess people can blow their money on whatever they want.
I hear you brother. I was in this really expensive watch store and they had a watch for $8,000. And I asked the guy how do I make a phone call with the watch, and he was like, "you can't". I told him how my $500 Apple watch can make phone calls, measure my heartbeat, send texts and play music. He said his expensive watch did not do anything at all except tell time. I walked out thinking, "who would ever spend that much money on a watch that doesn't even have features you can get on a $500 watch. Makes no sense to me...but whatever...guess people can blow their money on whatever they want."