Kodak struck a deal to allow the use of its name with the production of a camera by JK Imaging that will be known as the Kodak PixPro S1 -- a micro four-thirds mirrorless camera. Additionally, JK Imaging will also release future compact and superzoom cameras using the Kodak name. Is it just me, or does this seem cheap to anyone? Is this something that will help Kodak with its financial difficulties, or do you think it's a poor product?
I only ask because, honestly, this camera seems a little late to the party. For now, there don't seem to be any incredibly new, innovative features that separate it from the already extremely well established mirrorless market led by Nikon, Olympus, Sony, Samsung, Fuji, and other huge names. Could a naming licensing deal help Kodak with its financial troubles, or will it hurt them in the end? It all depends on how good this product really is. But what do you guys think?