Who doesn't love a new Sigma lens? The popular company, known for its varied lines of quality, affordable lenses looks to be readying to announce their next lens in just a few days, and it will likely be a popular choice for a wide range of photographers and filmmakers.
Tamron's 28-75mm f/2.8 Di III RXD lens has been a runaway hit for the company, compromising a bit of focal length on the wide end to produce a lens that is highly portable, sharp, and quite affordable compared to most 24-70mm options. And while Sigma makes a 24-70mm f/2.8 option, that lens is designed more in the vein of traditional 24-70mm lenses. However, the 28-70mm f/2.8 Contemporary lens that is rumored to be announced on February 24 will likely be a direct competitor to the Tamron 28-75mm f/2.8. Sigma's current 24-70mm lens is part of the Art line, which generally means high optical quality with the compromise of large footprints and relatively high prices (for Sigma). On the other hand, Contemporary line lenses tend to be smaller, more lightweight, and cheaper, and with Sigma shaving 4mm off the wide end, it is likely this lens will fit those characteristics. This will probably make it quite popular for anyone who needs an affordable, versatile standard zoom. We'll see what Wednesday brings!