The Sony a7 III is a great camera, but it is a few years old now, and creatives are starting to wonder what the company will offer in the a7 IV. What would you like to see?
Coming to you from Gerald Undone, this interesting video essay discusses what he would like to see from the Sony a7 IV mirrorless camera. I was a big fan of the Sony a7 III when I reviewed it, as it was one of the most well-balanced bodies available at the time, but a few years on from its release, the mirrorless landscape is significantly different and far more competitive now, with Canon and Nikon having firmly established capable professional mirrorless lines, with other manufacturers like Panasonic, Olympus, and Fujifilm offering impressively capable cameras as well. That being said, Sony is still widely respected for its mirrorless cameras, with bodies like the a1 and a7R IV offering class-leading image quality and performance. While we do not yet know much about the a7 IV, it is coming at some point, and as the company's most balanced mirrorless camera, meant to be a bread and butter body for many photographers and filmmakers, there will be many creatives keeping an eye on what the company eventually offers. What would you like to see in the a7 IV?