Sony has been making waves with the a7R III and a9, but a lot of photographers don't need those crazy levels of resolution and frame rates. Instead, they look for a quality camera that can do almost anything asked of it at a reasonable price. The Sony a7 III may just be that camera, with an awesome feature set, excellent performance, and an aggressively competitive price. Check out our full review.
- 24-megapixel backside-illuminated sensor
- 693 phase detection AF points with 93 percent frame coverage
- ISO range: 100-51,200 (expandable to 50-204,800)
- UHD 4K 30p with HLG and S-Log3 Gammas (6K oversampling at 24p and 5K oversampling with 1.2x crop at 30p)
- 2.36-million dot OLED EVF
- 3-inch, 922,000-dot tilting touchscreen
- 5-Axis SteadyShot Stabilization
- Continuous rate: 10 fps
- Buffer: 89 raw, 177 JPEG
- Dynamic range: 15 stops
- Built-In Wi-Fi and Bluetooth
- Anti-flicker mode
- Dual SD slots
- USB 3.0 Type-C port
- Magnesium alloy chassis with weather-sealing
- Battery life: 710 shots
Design and Handling
If you've used previous generations of the a7 series, you'll appreciate the ergonomic and control improvements on the a7 III. My first foray into the series was the a7R II, and the difference in the third generation (both the a7R III and a7 III) is noticeable. When asked to sum it up, I told a friend that the third generation feels like an intuitive photographer's camera as opposed to a computer housing a great sensor. The a7 III is still a small camera by full frame standards, but Sony's efforts to refine the design pay off here.
I'm 6'2" and have long fingers, so the mirrorless cameras of yesteryear have always been a bit rough for me to use. Sony increased the size of the grip on the a7 III, and that makes it far more comfortable to hold and shoot with. The second benefit is that because my hand now conforms naturally to the camera, I can use muscle memory to find controls without removing my eye from the viewfinder, which makes me far quicker when I'm shooting. It also makes for more stabilized shots, as the camera sits deeper in the palm of my hand instead of being gripped by my fingertips. Dials are bigger as well, which helps to map out the geography of the camera in your muscle memory. Altogether, the ergonomics and controls are a definite step forward and should make most any photographer happy. The only complaint I have is that the AF-ON button is a smidgen small and too close to the viewfinder for my taste. Because I (and many other photographers) use that for back-button autofocus, I need to be able to find it and press it quickly with my eye to the viewfinder, and jogging my thumb over the AF joystick and below the dial makes it a bit difficult not to accidentally activate another function or poke my own face. It's not a huge issue once you get used to it, but I'd prefer the button to be a bit bigger and more closer to the outside of the camera.
The four custom function buttons are always a welcome addition as well, particularly C1 and C2, which sit in an ideal position directly behind the shutter button. Having all the customization options for the controls is great, as though Sony's menu system is still a bit confusing, once you get used to it, it offers a high degree of flexibility, and you can really set the camera up to give you maximal access to your specific needs. For example, I frequently shoot events that require me to be ultra-quiet, and I use my C3 button to toggle the silent shutter on and off. Furthermore, it's not just the custom function buttons that can be customized; almost any button on the camera can have its functionality changed. If you take the time to set up the camera to your liking, it can become incredibly intuitive in your hands and keep you out of the menu and your eye to viewfinder more often. The AF joystick is responsive and works well to help you navigate through all those AF points. One small complaint is that the AF point (particularly in spot mode) is a bit difficult to see, and as it zips around the screen, it can be easy to lose. I'd prefer a more contrasty point, but that's something that can be addressed in a firmware upgrade.
At 2.36 million dots, the viewfinder is a lower resolution version than that found in the a7R III and a9 (3.68 million). And though I noticed a difference compared to my a7R III, the viewfinder isn't bad. It's plenty bright enough, and the resolution difference never had an appreciable practical consequence when shooting: I could still frame and track just as accurately, which is what I really care about. More importantly, it refreshes quite quickly; I had no problem following a darting bird through the 200mm end of a zoom lens, which should make those photographing action quite happy.
The a7 III comes with dual card slots, which allows for the degree of redundancy professionals need. Note that only one slot supports faster UHS-II cards, however in practice, the deep buffer never made me run into any issues when recording to both slots. The larger grip also allows for a bigger battery — much more in fact. Sony claims a 2.2x capacity increase, which brings the a7 III into line with midrange DSLRs.
As mentioned, the a7 III sports 693 phase detection autofocus points that cover a whopping 93 percent of the frame. To say this is compositionally freeing is an understatement. The system is quite powerful on paper and with that 10 fps continuous rate, one would hope it can keep up. The good news is that in practice, it comes through.
In single mode, focusing is quick and accurate. Like other Sony cameras, the a7 offers an array of focusing areas: wide, zone, center, flexible spot, expand flexible spot, and lock-on AF (for tracking in continuous mode). I typically use flexible spot or expand flexible spot and have had no issues with the camera nailing focus precisely and accurately. In low-light conditions, where mirrorless cameras have traditionally struggled in the past, the a7 was a champ, consistently focusing accurately and with rather impressive speed given the lack of illumination. The AF joystick works well and makes it easy to select one of the hundreds of AF points.
AF-C and Tracking
Burst and Buffer
Sony rates the a7 III at a 10 fps burst rate, which matches what I saw in practice. Of course, a fast burst speed and deep buffer means a higher probability of capturing peak action or the exact moment you want.
24 megapixels is near the sweet spot of full frame cameras in terms of balancing resolution and noise performance, and the a7 III handles the balance well. Overall, images are sharp with excellent dynamic range and noise performance, while Sony's color science continues to improve.
Color is noticeably better than the second generation a7 series cameras. Skin tones in particular look far better, rendering much more organically and taking much less work in post. People tend to look more full of life with smoother and more pleasing tones. Portraitists should be quite happy with the files that come out of the camera.
Dynamic Range and File Latitude
Dynamic range remains one of the best aspects of the a7 series, and the a7 III continues to impress. For landscape shooters, this means less bracketing to keep the sky and earth in check. For portraitists, it means being able to underexpose to protect the highlights and bring the subject back up without perceptible penalty. For me, the real joy of this is the latitude one gains in post-processing. I can push files much further in the spirit of experimentation or in extreme cases of protecting the highlights (such as a glass wall behind a stage on a sunny day), and the files still look great.
High ISO performance is top notch. Files look excellent up to ISO 3,200, with 6,400 and 12,800 certainly being serviceable. At ISO 25,600 and 51,200, you'll notice fairly prominent grain, but sharpness and decent dynamic range remain, especially if you expose correctly (shooting with an EVF helps this). ISO 102,400 and 204,800 should be reserved for emergencies, but the situations in which you'll need those are few and far between, if ever. More importantly, at the ISOs the vast majority of photographers use, the a7 III puts out great images. (Note: the caption of each image in the above gallery shows the EXIF data, including ISO.)
The silent shutter is one of my favorite parts of the camera. Before I started shooting mirrorless, when I shot classical music concerts, I had to use my knowledge of the piece and timing to shoot during loud portions. Unfortunately, this meant I missed a lot of interesting moments, and if it was something like a solo harp piece, I was really up the creek without a paddle.
The a7 III is rated for 710 shots, and in practice, I exceeded that easily. For reference, the 5D Mark IV is rated for 900 shots and the Nikon D750 is rated for 1,230, while the a7 II was rated for 350 shots. In other words, Sony has taken a huge step forward with the latest model and brought it into the same general realm as other professional bread-and-butter cameras. In general, the battery lasts long enough that you won't have the mirrorless anxiety of the past. Wedding photographers in particular should be happy to know they'll have to swap out batteries less often and worry less about missing shots.
The a7 III video feature set is just as impressive as its still set:
- Full frame 4K/24p oversampled from 6K
- 4K/30p oversampled from 5K at 1.2x crop
- HLG and S-Log3 Gammas
Simply put, the 4K/24p is beautiful: it's crisp and gives truly impressive detail, and the Log profiles combined with the great sensor allow plenty of file latitude in post. The 6K oversampling makes for gorgeous footage full of vivid detail, and with the lack of a crop in 24p, you can easily get those ultra-wide shots. If you use 4K/30p, you can expect a slight loss of quality (plus the 1.2x crop factor), but the footage still looks excellent. You also get the normal array of Sony assistants, namely focus peaking and exposure warnings.
1080p video looks great as well (my thank to Pat Black Visuals for providing this extra footage).
Though the camera has excellent manual focus aids, if you prefer autofocus in video, Sony provides several options, including Center Lock-on AF, Spot AF, and Wide AF (which seeks out faces), as well as touch focus. You can also adjust things like AF drive speed and tracking sensitivity for more cinematic focus racks and better tracking depending on the situation.
Of course, the in-body stabilization is massively useful for video shooters as well and allows you to get steadier handheld footage. Vloggers may have a bit of trouble since the LCD screen isn't fully articulating. You can use the PlayMemories Mobile app on your smartphone as a viewfinder, those this means both your hands will be tied up if you hold the camera in your other hand. This functionality can be very useful, however, if you want to place the camera somewhere before an event, for example, and control it from far away.
What I Liked
- Ergonomic and control improvements
- Highly customizable interface
- Responsive viewfinder
- Very good battery life
- Powerful and accurate autofocus system with excellent tracking
- Helpful manual focus aids
- Fast burst rate with deep buffer
- Improved color, particularly skin tones
- Excellent dynamic range and file latitude
- Strong high-ISO performance
- Superb in-body stabilization
- Good weather-sealing
- Great quality video
What I Didn't Like
- Only one card slot is UHS-II
- LCD screen does not fully articulate
- AF-On button placement and size
- AF point can be hard to see
- Menu system is still confusing
Conclusion and Purchase
While there's always room for improvement, it's hard to find serious faults with the camera Sony has made at the price point it sits at. Simply put, the Sony a7 III is the best all-around camera out there, and it's priced at a truly impressive point. With its great sensor, excellent autofocus performance, high frame rate, excellent low-light performance, good battery life, and high-quality video output, there are few situations or genres it can't tackle with ease. While the crazy frame rate of the a9 and the high resolution of the a7R III are often the talk around photography circles, the a7 III quietly checks almost every box 95 percent of photographers and videographers need checked at a price far below those of its bigger siblings, and for that, it's a no-brainer to recommend it wholeheartedly. You can purchase yours here.