Canon vs. Nikon vs. Sony vs. Fujifilm vs. insert camera manufacturer name here. In the current atmosphere of fierce competition driven by faster cycles of next-generation technology, it seems there are more photographers switching brands than ever. Here is why one photographer is considering switching from Canon after eighteen years.
Landscape photographer and popular YouTuber Thomas Heaton begins his discussion of the Canon EOS-R mirrorless camera by making it clear that his video is not in the slightest way a comprehensive review of the camera. Heaton has not used a number of the features including the video mode, but has put the camera through its paces with a week of landscape photography in Iceland and his opinion is that Canon has nothing new to offer with this product. While the camera worked well for Heaton in Iceland, he finds that everything he likes about the EOS-R can be found in Canon's other offerings.
Heaton is so disillusioned by Canon's lack of innovation that he is considering switching to another brand after eighteen years of dedicated Canon use. There are numerous articles and think pieces out there, including many fine ones on this site, comparing the leading manufacturers as they continue to try and jockey for position with each new camera release. While the switching cost can be high for photographers who have invested significant money in a particular brand, it's clear that innovation is driving increasing market share for those companies willing to invest in it.
I'd love to hear your thoughts on the EOS-R, Canon's latest offerings compared to its competitors, or the state of the industry in general. Let me know what you think in the comments below.