Just the other day I was thinking about the great footage and images I have that might do well in a stock library. I just didn't know where to go and which site was best. so I closed the folder and let it go. But, here at Fstoppers we get the best news first. Perfect timing for sure. We got a heads-up from Dissolve that they are launching a rights-managed stock library with 50,000 images on June 1st. They also want to open it up to individual photographers to contribute and form part of their premium stock offering.
Their aim is to be an alternative distribution channel to Getty Images, and this comes at a perfect time. Visual China Group acquired Corbis earlier this year, and left the high-end photographers with no where to go.
They'll focus on rights-managed photographers. The other major stock providers, such as Shutterstock and Adobe, do not offer rights-managed images or footage. And, by browsing through the site, I found images and video could be licensed for $49 up to $200 per clip or image.
“This positions Dissolve as one of the few major stock distributors, along with Getty Images, to offer both commercial rights-managed photography and footage,” says Aaron Booth, Director of Content at Dissolve. “More and more customers are looking for clips and photos they can’t get anywhere else – and that their audience won’t have seen everywhere else – and ones that don’t look like they’re royalty-free or subscription-based.”
Brands represented will include:
- Millennium - contemporary images influenced by fine-art photography
- Cultura - Lifestyle images with a unique point of view
- Pacific Stock - A nature-focused collection specializing in photography form Hawaii and the Asia-Pacific region
They refrain from footage and images that can fall into the "recognizably stock.” All images are cleared for commercial use an upon request, "Dissolve’s researchers can also provide license history of the images, by industry, medium, and geography for further competitive piece of mind."
If a client plans on using images for presentation media or regional use the costs per video or image are considerably lower too. An added benefit for clients, is that there’s a free clip and image of the month, which has been a very successful strategic approach Apple uses in their App store. This works wonders for letting buyers come back on a monthly basis.
“Though we are launching with collections from established agencies, some of which have been around for decades, we’re open to contributions from individual photographers,” says George Georgeadis, Product Manager at Dissolve. “We’re keenly interested in speaking with anyone looking to be part of Dissolve’s quality-focused collection.”
They will also continually add curated selections of rights-managed images that adhere to its high standards after the launch on the 1st of June.
This is exciting stuff, and the site looks ready and browsing-friendly for clients looking for their perfect clip or image. You can read the full press release here.