Are you looking for a way to make passive income on the side from your photography? This photographer shares a complete guide on how he sells and markets his Lightroom presets.
Lightroom presets are immensely popular. Nearly every photographer has purchased a package of them at some point, but few sell them. I think the apparent reason for this is most photographers don’t believe that others would have enough interest in their style, but perhaps that’s not exactly true. In this video, Chris Hau gives a complete guide on creating, selling, and marketing Lightroom presets.
The question you need to ask yourself is if your editing style is unique enough that people will look at it and wonder how you did that. Lightroom is not an overly complicated program, and styles are easy to duplicate. Additionally, the majority of photographers probably purchase from the same couple of popular preset companies and therefore have similar looks. However, if you can create something that looks great but isn’t exactly what everyone else is doing, you might have something that is marketable.
In Hau’s video, he takes care of the rest as he shares his experience and tells you exactly what website to upload your presets to and offers some great tips for selling them to interested buyers. If you’ve thought about selling a pack of presets of your own, this video is a must watch.