Pop star Selena Gomez shot the video for her much-anticipated comeback track entirely on an iPhone 11 Pro. The video has acquired almost 50 million views in the two days since it premiered.
Gomez, who for a long while was the most followed individual on Instagram, currently has 158 million followers. It’s been four years since her last album, so all eyes have been on her comeback.
The new video appears to be in conjunction with Apple, who is heavily promoting it on iTunes and Apple Music:
Selenators, rise up! The pop superstar roars back with the new single ‘Lose You to Love Me.’ Hear it now and watch the Shot on iPhone music video.
Listen to Selena’s inspiring tale of self-discovery. Watch the dramatic Shot on iPhone video.
The company has also released its own “Apple’s Cut” version of the music video. You can see their cut below, along with a short behind-the-scenes video that gives a glimpse into the setup used to film it, via Macerkopf .
It’s clear that professional lighting equipment has been used. The video was directed by award-winning director Sophie Miller, who has previously shot videos for the likes of Annie Lennox and Blur.