Lady Gaga has returned with new solo music for the first time in over three years. In what seems to be an increasing trend among major music artists, the track’s accompanying video was shot entirely with the new iPhone 11 Pro, something the director says allowed the team to "capture footage in a loose, fun way they wouldn't usually be able to."
Taking to Twitter to promote the new clip, the singer has been using the well-known hashtag #ShotOniPhone within all her posts.
The footage features clips shot with a drone, with full dance routines, and special lighting effects added into the background.
Director Daniel Askill said:
[The iPhone 11 Pro] creates a lot of new possibilities and freedoms for us to explore. We were really able to use the small scale of the iPhone during some of the shoot. We had the steadicam going, but then the DP jumped on a handheld iPhone, and we had a few of them going at once. We were able to capture an amount of coverage in a loose, fun way that we wouldn't have usually been able to.
All in all, the advances in mobile phone video are undeniable. The iPhone 11 Pro has received praise for the improvements to its video quality versus the iPhone XS.
It follows a similar campaign by fellow pop star Selena Gomez last year, as she partnered with Apple for the rollout of her comeback track. The setup included professional standard lighting and an iPhone 11 Pro.
Check out the clip for yourself above. Do you think an iPhone is legitimate enough to shoot a major label-funded music video? Would you consider using one in your own work?