Everything You Need to Know About Apple's Exciting Announcements

Apple made a range of exciting announcements, including the Apple Watch Series 9 and Ultra 2, as well as the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. Photographers and filmmakers should be particularly excited about the new iPhones, which bring with them some impressive new features sure to please creatives. Here's a nice rundown of everything announced today.

This 16-minute summary by 9 to 5 Mac will catch you up on everything you missed from Apple's announcements today. While both Apple Watch models got some nice upgrades, creatives will likely be most focused on the new iPhone models. The iPhone 15 and 15 Plus receive the Dynamic Island first introduced in the 14 Pro and 14 Pro Max. Both models feature a Super Retina XDR display with a peak brightness of 2,000 nits, with the 15 coming with a 6.1-inch screen and the 15 Plus offering a 6.7-inch screen. Both models now feature the A16 processor as well. All iPhone models also use USB-C connections now, as well as the U2 chip. 

On the camera side of things, both the 15 and 15 Plus received a major upgrade, with a 48-megapixel main camera with a 26mm focal length and f/1.6 aperture, sensor‑shift optical image stabilization, and 100% Focus Pixels. This is complemented by a 12-megapixel ultra-wide 13mm camera with an f/2.4 aperture. The quad-pixel sensor in the main camera allows for 2x optical zoom, producing 12-megapixel images at 52mm. Other exciting features include True Tone flash, Smart HDR 5, Portrait Lighting with six effects, 63-megapixel panoramas, Night mode, burst mode, 4K video at up to 60 fps, Cinematic 4K HDR at up to 30 fps, Action mode 2.8K video at up to 60 fps, Dolby Vision at up to 4K at 60 fps, and 1080p at up to 240 fps. Users will also enjoy time-lapse with stabilization, Night mode time-lapses, audio zoom, and more. Capacity options include 128, 256, and 512 GB.

Meanwhile, the 15 Pro and 15 Pro Max have also received some incredible upgrades beyond those in the base models. Perhaps most obvious is the titanium casing and thinner bezels, which make for quite attractive devices. Eagle-eyed users also notice the mute switch is now an action button, much like that found on the Apple Watch Ultra. 

The 15 Pro and Pro Max models also receive the new and faster A17 processor and USB-C, as well as a host of major camera updates. The main camera offers 48-megapixel stills from a 24mm f/1.78 unit with optical image stabilization and 100% Focus Pixels. Meanwhile, the ultra-wide camera offers 12-megapixel stills from a 13mm f/2.2 unit, while the 2x telephoto offers 48mm f/1.78, 12-megapixel stills. On the Pro model, users will enjoy a 77mm f/2.8 telephoto unit producing 12-megapixel images, while on the Pro Max, there is a 120mm f/2.8 telephoto unit producing 12-megapixel images and leveraging 3D sensor‑shift optical image stabilization. Both models offer True Tone flash, Smart HDR 5, Portrait Lighting with six effects, 63-megapixel panoramas, Night mode, Night mode portraits, burst mode, Apple ProRAW, Macro mode, 4K video at up to 60 fps, Cinematic 4K HDR at up to 30 fps, Action mode 2.8K video at up to 60 fps, Dolby Vision at up to 4K at 60 fps, ProRes video recording up to 4K at 60 fps with external recording, and 1080p at up to 240 fps. Users will also enjoy time-lapse with stabilization, Night mode time-lapses, audio zoom, Log video recording, Academy Color Encoding System, Macro video recording, and stereo recording. 

Capacity options include 128 GB (Pro only), 256 GB, 512 GB, and 1 TB.

Check out the video above for more. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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