In February, Sigma announced a cadre of new lenses including a 24-70mm f/2.8 DG OS HSM ART and 14mm f/1.8 DG ASM ART. Sigma now has revealed prices along with the opportunity to pre-order. At reasonably competitive prices for both of these new additions to the ART line it suggests they will mimic the quality photographers have come to expect from ART lenses over the past few years.
This morning, Carl Zeiss have announced the tenth lens in the Milvus series for full-frame Canon and ZEISS DSLRs, boasting a new optical design that offers "practically no chromatic aberations". Previous Milvus lenses have been impressive, but often specialized, whereas this new addition is more of an all-rounder.
Deep in the heart of Shenzhen, China, OnePlus is burrowed inside the teeming tech hub. With the smartphone race being dominated by major manufacturers, it’s difficult to see OnePlus competing. They’re hoping that hard work and keeping their pulse on the upcoming available technology, that they can take on the best.
You might say they are late to the pack, and it's quite ironic. One of the largest photography communities in the world and Adobe Lightroom, the software many photographers use to make the photos look the way they do. I'm glad they are doing it, but why now? I mean, Fstoppers has over 325,000 followers on Instagram. It's because of the love of photography and the community that we form part of. And I am not sure I can say the same thing for Adobe Lightroom starting up their profile now. Instagram just became a very viable marketing platform too, so it makes sense for brands to come into the fray, especially brands who make products for the photographic market.
There's a lot of discussion around having a camera out constantly during experiences. And while the etiquette of it is one question, a recent study shows that taking pictures of enjoyable events does indeed increase one's positive experience of them, as long as a few conditions are met.
Nikon announced their 100th Anniversary commemorative cameras, lenses, and special collectors items today. Founded in 1917, Nikon Corporation's 100th Anniversary is coming up on July 25th of this year. According to Nikon's press release, "Authorized Nikon retailers will be accepting orders for these commemorative products and special collection items starting today, June 15 through August 31, 2017."
Sneaky advertising is annoying. People often use their social media following to their advantage, featuring paid content to promote products, but the problem is that they often don't disclose that, leaving the consumer possibly tricked into believing it's an honest endorsement. With both the FTC and Instagram itself taking notice of this problematic trend, the company is introducing a new feature to help eliminate the issue.
Adobe Stock continues to expand in terms of both capability and content. In addition to adding content from multiple editorial and premium outlets, Adobe has also introduced the ability to filter images by certain aesthetic attributes, making the process of finding the desired shot much easier.
Announced earlier this year at CES 2017, Kodak's Kodachrome Magazine is now available for sale in the United States. Kodak's new publication is coined as a "new journal for anyone who loves art, film, and analog culture... Each issue, we bring you stories and conversations from around the globe that showcase our shared fascination with creation, craft, and inspiration."
After updating the firmware for many of their lenses just a couple weeks ago, Sony today has released firmware updates for many of their popular full-frame and APS-C mirrorless cameras. The updates mainly focus on overheating indicator issues as well as resolving the “star eater” problem that was introduced in a prior firmware version, plus other various support and stability fixes.
In what seems like a long overdue move, Flickr posted on its blog on Tuesday that it’s unveiling a new “showcase” section to profiles. Photographers can feature specific photos in a large grid when users click on their information. It’s not unlike an Fstoppers profile page, actually.
Preset lovers rejoice: today Phase One announced new products in the form of Capture One Styles Packs. With a drag-and-drop installation, these Styles are made to be integrated with one’s Capture One workflow and provide creative support as well as speed up the image editing process.