Color of the Year Announced for 2024: Should Photographers Be Using It?

Color of the Year Announced for 2024: Should Photographers Be Using It?

It's that time of year when we learn the color of the year for 2024. Which color was chosen, and why does it matter to photographers?

Early December is an important time for Pantone, the worldwide standard for color communication, as they announce their flagship color of the year for 2024. Last year's shade was PANTONE 18-1750 Viva Magenta and was chosen in part as an unconventional shade for an unconventional time. For 2024, however, Pantone 13-1023 Peach Fuzz has been given the crown and is described as being subtly sensual with the ability to communicate a message of caring and sharing, community, and collaboration.

If you're not too familiar with Peach Fuzz as a color, think of a warm pink with yellow undertones, and you'll almost be there. While I do that appreciate announcements of this kind can feel like a publicity stunt to generate sales or divert attention to a particular company, Pantone really does their homework when trying to decide which shade should be given the spotlight for the forthcoming year. By consulting with creative industries, from entertainment to fashion, to interiors and design, predictions are made on which shade will be important in the coming 12 months. For photographers that work in those industries, just knowing what the particular color of the year can only help you to earn some extra brownie points with the various creatives and clients you are trying to impress.

If you are a photographer who likes to keep up to date with current trends, this announcement is a good chance for you to embrace the color and work it into future photoshoots, various marketing materials, or even your online branding. You may also prefer to avoid the color completely if you'd rather not appear to look like you are a photographer who follows fashions gratuitously. Either way, you now know why peachy pinky tones are likely to become more dominant on the likes of social media in 2024.

What do you make of Peach Fuzz as the new color of the year? Will you be using it in your next shoot? We'd love to hear your thoughts in the comments below.

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Paul Parker is a commercial and fine art photographer. On the rare occasion he's not doing photography he loves being outdoors, people watching, and writing awkward "About Me" statements on websites...

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Has anyone come up with the rgb specs on this color? I'd like to wash my images with it - a peachwash, as it were.

Hex : #ffbe98
Rgb : rgb(255,190,152)
Hsl : 22° , 100% , 80%
RgbaColor : rgba(255,190,152,1.00)
lab XyzColor : 65.321, 60.354, 37.912
HsvaColor : hsva(22.14,40.39%,100%,1)
HsvColor : 22° , 40% , 100%
CIE L*a*b* : 82.03, 18.7, 28.31


Thanks! I can't wait ti try it.

Yes, I always follow fashion statements instead of creating, so all pixels of my 2024 images will be this color.

You forgot to mention it is illegal to use Fuzzy Peach in the state of Georgia without peaches within the image. And, in Washington District of Columbia and several other states you can only use Fuzz Peach in conjunction with Indigo Blue.
And most interesting of all it cannot be apply to Nectarines … anywhere!

Here’s a piece of a series I did with Illuminating and Ultimate Gray Color Of The Year 2021 :