Hasselblad, a company that is currently receiving a mixed bag of emotions from photographers due to their seemingly disjoined marketing strategy, is set to open their first retail outlet in Tokyo's "fashionable" Harajuku area on September 14. This decision is the latest move in Hasselblad CEO Dr. Larry Hansen's extensive new investment program aimed at supposedly making it easier for more people across the globe to own a Hasselblad camera.
"The new store - a one-stop-shop of all things Hasselblad - is located adjacent to the Hasselblad Japan offices and close to a number of well-known retailers and trendy fashion boutiques."
It's kind of obvious what this is meant to do: it follows with what Hasselblad has been doing for the last year, which is focusing on fashionable, trendy, expensive cameras as accessories. The location and the wording of the press release ooze the desire to be seen as a fashion brand, and I'm still not convinced this will really help Hasselblad in the long run.
That said, it's a nice looking space.
This is the first time in company history that Hasselblad has opted for a direct-sale method.
And is that a foosball table? Sweet.