HP may not be making cameras anymore but they still have a strong hold in the printer market and they are still moving. To expand on their existing offering they are trying to build excitement about a new consumer printing experience which embeds a video into a printed photo via augmented reality. So far the app HP Live Photo appears to only be available on the iPhone and uses video (45 seconds or less) to extract a still frame, print and share it. Right now you need iOS, and HP printer with AirPrint and a facebook account to utilize the technology. Which begs the question: If you're going to share this augmented reality image via facebook why not just share the video?
Via PMDA
