Elia Locardi is Back

HP Brings Photos to Life

HP Brings Photos to Life

HP may not be making cameras anymore but they still have a strong hold in the printer market and they are still moving. To expand on their existing offering they are trying to build excitement about a new consumer printing experience which embeds a video into a printed photo via augmented reality. So far the app HP Live Photo appears to only be available on the iPhone and uses video (45 seconds or less) to extract a still frame, print and share it. Right now you need iOS, and HP printer with AirPrint and a facebook account to utilize the technology. Which begs the question: If you're going to share this augmented reality image via facebook why not just share the video?


David Bickley's picture

Award winning photographer, Fstoppers writer and entrepreneurial consultant David Bickley is wholly engaged in helping people become more. Be it more confident via the portraits and fitness photos that brought him world-wide recognition, or more profitable in business through mentoring... David lives to bring his client's voice out into the world.

Log in or register to post comments