One woman has set up an online directory consisting entirely of female photographers in a bid aimed to remove the excuse from high-end clients that they can’t seem to source any talented women to work behind the lens.
Jill Greenberg, a talented photographer in herself, opened the directory entitled Alreadymade this year. Its creation was inspired in part by the stats showing that despite women being responsible for 85 percent of consumer purchases, up to 90 percent of photographers booked for entertainment and advertising shoots are male. This is especially perplexing given that the majority of graduating art and photography students are women. The issue, she says, is one that bleeds into all aspects of the creative industry, with many streaming and TV networks hiring “almost zero women.”
The criteria for the inclusion of a female photographer is that they must have at least one “major” photoshoot with a budget of $125,000 under their belt. She drew on a nonprofit organization of women directors, called Free the Bird, as her motivation. FTB put pressure on large brands to pledge to include female directors in the bidding for their commercials.
Speaking to My Modern Met, she remarked:
I do have to say that I find it disappointing that there are some women clients which never hire women. For many reasons they hire men who they suspect are more capable due to bias, or due to the fact that if women are not getting hired as often, they are out of practice, or plain and simple, they hire hot guys they want to spend the day with. Sure, as a hetero woman it is fun to hang out with hot guys but that is not a good reason to screw over fellow women.
View the site and browse the female talent currently being showcased here.
Lead image credit: rawpixel.com from Pexels.