In a similar way that many of us choose to forego certain foods or items due to ethical considerations, now you can do the same with TV shows and movies. Although the site has yet a long way to go in keeping up with all the new allegations coming out, it's quickly gaining visitors every month.
Acting as an "online database that pinpoints which films and TV shows are associated with people who have been accused of sexual misconduct," Rotten Apples is a creation of four advertising professionals based in Los Angeles, namely Tal Wagman, Annie Johnston, Justice Erolin, and Bekah Nutt.
Vanity Fair reports that the idea arose during October 2017, when Harvey Weinstein's wrongdoings were only slowly coming out in the open. During a discussion about the recent scandals, Wagman, Johnston, Erolin, and Nutt thought it'd be useful to have an IMDB-like resource for movie fans to gather information on whether their favorite actor or movie are involved in a sex scandal. Not just to give transparency and information to consumers, "it could serve as a resource that also keeps alleged abusers in check."
The practical side of Rotten Apples meant creating an online database of all popular movies and TV shows, "including the names of at least 19,000 actors, actresses, producers, directors, and more," according to Vanity Fair. "They spent about 15 hours doing research on a medley of accusations in order to supplement the data with credible resources, then merged the two datasets together."
The site is clean and minimalistic, and all you have to do is type in the name of a TV show or a movie and it'll give you a rating of either "fresh apples" or "rotten apples." The latter will also pinpoint a credible source that depicts allegations against the "rotten apple" in your movie or TV show. Currently, they don't intend to put any advertising on the website, and are funding the cost of running the website themselves.
Although, it may feel that today everywhere we look new allegations are coming out, there is light at the end of the tunnel: "If there is one silver lining to this ongoing catastrophe, it’s that not all movies and TV shows are tainted."
Have you tried searching for your favorite movie?
Lead image by Natalie Collins via Unsplash.