Canon and Nikon Are Approaching the Mirrorless Market From Opposite Sides, but Who Is Right?

Canon and Nikon Are Approaching the Mirrorless Market From Opposite Sides, but Who Is Right?

With Photokina behind us and the unprecedented amount of new cameras and lenses announced over the past few months, we’ve had some time to let the dust settle, and there is something very interesting about just how differently Canon and Nikon are approaching the full frame mirrorless camera market. The question is: who is right? 

Over the past few months, both Canon and Nikon have released their first full frame mirrorless cameras, Canon with the EOS R and Nikon with the Z7. Canon markets the EOS R as a sort of prosumer/enthusiast-level camera along the lines of the 6D Mark II and priced to match at $2,300 for the body — very similar to the 6D Mark II's price on release. This contrasts the Nikon Z7, which is being touted as a sort of mirrorless D850, and its $3,400 price tag suits this comparison very well.

While two cameras having different prices isn’t interesting, when we take a deeper look into their currently available, upcoming, and rumored lenses, we can see the different approaches that Nikon and Canon are taking with their mirrorless full frame cameras. Alongside Canon’s enthusiast-level camera, they have released four lenses: the 28-70 f/2L zoom, the 50mm f/1.2L, the 24-105 f/4L, and the 35mm f/1.8 Macro. If you notice, three of those four lenses are L branded, Canon’s professional-level branding. 

Sample shot from the Nikon Z7

Photo by Adam Ottke used with permission

Comparatively, Nikon’s currently available lenses for the Z7 are the 35mm f/1.8, 50mm f/1.8, and the 24-70mm f/4. Now, I’m not saying that any of these lenses are bad lenses; they’re probably fantastic pieces of glass. But the 1.8 apertures really showcase that Nikon doesn’t necessarily seem to be targeting professionals with their lenses yet. They seem to be starting out by introducing a professional body and mostly prosumer lenses, while Canon seems to be releasing a prosumer body and professional lenses. It’s definitely an interesting approach from the both of them, but whose is better?

In my personal opinion, I feel that Canon’s approach is the proper route for now and the near-future (though in five or ten years, everything should all balance out). I’ve heard a great saying: “marry lenses, date bodies." Canon seems to really be banking on this outlook for their new mirrorless system. With the EOS R is seemingly targeted towards enthusiasts, their lenses are priced and specced towards professionals, and with their rumoured 14-21mm f/1.4L, Canon seems to be going all in on people buying the EOS R with the plan to upgrade in a year or two but buying their lenses to stay in the bag for much much longer. 

On the contrary, with the Z7, Nikon seems to be selling their pro-level camera first and banking on people either adapting their current glass with the FTZ mount adapter or buying lenses that are mostly going to get replaced once the 2.8/1.4 variants get released. I feel that both are respectable, smart approaches, and it will be interesting to see how the market reacts. But really, don’t we all win by having such fierce competition giving us better tools?

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Elan Govan's picture

I am all in favor of marrying lenses. Time will tell no doubt.

Spy Black's picture

It really just comes down to what is right for you.

David J. Fulde's picture

Exactly! Iean, I use Fuji so I have no horse in this race ha ha

Daniel Medley's picture

Wait, the Z7 is now a pro level camera? I thought that one of the reasons it didn't have dual card slots is because it's not really a "pro" level camera.

revo nevo's picture

well price is "pro" level :D

Michael Dougherty's picture

Aren't Nikon's pro cameras $5,000 plus.

David Mawson's picture

No, the single slot is why it's not a wannabe-pro fantasy camera. Different.

Ellis Vener's picture

You want to tell that to the professionals who are already using the Z7 for commissioned, well paying assignment work?

Daniel Medley's picture

I agree. I'm being a bit sarcastic as that was one excuse I heard for it not having dual card slots. There's no doubt that pros would be using the camera.

Yin Ze's picture

I have driven 3,383,838 miles in .my 87 jeep without one flat tire. i threw away my spare tire years ago to make room for more gear. I advise you to do the same. Live a little.

David Pavlich's picture

This is a terrific analogy. What others do when they shoot is fine with me. I've considered a professional shooter someone that will do whatever he/she can to ensure that the client receives the best chance for a pro product.

If I was paying for a wedding, I would ask the photographer if the camera he is using has two cards. His/her answer would mean the difference between a yes or a no. Yes, of course, I would have checked references and portfolios before contacting the photographer.

Sorry, if the shooter has a card failure at a critical time in the wedding such as the bride and father coming up the aisle, the shooter can't stop the ceremony and do a retake. Shooting a one off event is WAY different than shooting a portrait.

I don't do many paid shoots, but my camera has two slots and even if I'm shooting pictures at a zoo, both cards are taking in the data set on RAW. Yes, I did have a card fail (SD card in a 5DIII) but the CF card was fine. No data lost, lesson learned.

Phill Luckhurst's picture

In all the millions of shots I have taken, only one cheap card ever failed and I was still able to retrieve data from it. Had an interface fail and that affected both card slots. Also dropped more than one camera in the water killing the body and lens, cards always survived. These days where cameras are getting more and more complex, the card is probably one of the strongest links.

Years ago one company made an SD card with two data paths and separate memory chips. They called it a Raid SD iirc. The theory was if one set of chips failed there was always a built in backup. Not sure if it actually made it to market, I am guessing cost was a bit high for the average user. Interesting concept though,

*edit - a little research and discovered there was also a CF card that pulled ff the same trick. You could use it in two modes, normal and mirrored. Obviously capacity halved in the latter mode.

David Pavlich's picture

Well, I haven't shot millions of shots, so my card failure is more of an issue than your failure. And my data was not retrievable, at least with the software I used. Granted, since I didn't have to panic because the CF card had the same data, I didn't go to extremes to get the card to work. It was a Sandisk, by the way, and not cheap by any stretch.

I only point out that it can happen. My question is why would a pro shooting a one off event like a wedding risk his/her reputation with a one card camera when there are plenty of two card cameras? The card may not be the weakest link, but why chance it?

Deleted Account's picture

Maybe Nikon is 'saying', "The Z7 is our enthusiast level mirrorless and what comes next will be freakin' awesome" and Canon is 'saying', "The EOS R, like the accompanying lenses, is as good as it's going to get." ;-)

Charles Metivier's picture

If the Z7 is the enthusiast model what is the Z6? Canon released their enthusiast model first, pro model will come later as they have stated.

Deleted Account's picture

I was kidding. Maybe I should have put the winking smiley face in front. ¯\_(ツ)_/¯

Michael Dougherty's picture

Nikon's real pro model, $5,000 plus, will come before 2020 summer Olympics in Japan.

super steel_'s picture

nikon did say there would be a pro level Z camera thats the alternative to the single digit dslr.

David Pavlich's picture

I wonder what that one will cost.

super steel_'s picture

I would say that nikon pricing will be the same as their current flagship at the least. they are quite greedy as of late.

David Pavlich's picture

Do you think that the next will be a mirror less D5? I would commend them if they can pull it off, but it's a tall order. Sony's A9 is a terrific camera, but its build quality isn't in the same ball park as the D5 or the 1DxII, for that matter.

Robert Feliciano's picture

I just bought what I hope will be my last F mount lens today, Fall rebates started.
Ideally the new Z mount glass will be loads better.

Elliot Sander's picture

Of course Canon is right. Because Canon will be the king of the mirrorless market. /s

David J. Fulde's picture

I mean... I shoot Fuji. I have no dog in this fight ha ha

Elliot Sander's picture

I thought I didn't post this. Oh well :D

David Pavlich's picture

"Of course Canon is right. Because Canon will be the king of the mirrorless market. /s"

Not yet. ;-)

Rifki Syahputra's picture

none of them seems have the approach on "smaller" bodies & lenses...

David Pavlich's picture

And that made me happy. I am quite pleased that Canon and Nikon decided to keep their form more or less as is. I've never moved to Sony because they feel miserable in hand. Subjective for sure, but it's a deal breaker for me.

Mark Harris's picture

The answer is Sony unless you are a blind a canikon fanboy

Lee L's picture

David I believe you are missing a key point and that is weight. Many users are moving to Mirrorless to reduce weight. I hear this every day. If this is the case why would a Canon mirrorless user want to lug around the new 2 lb RF 50mm f1.2 lens that increases the weight they are carrying? They might as well stay with a DSLR.

Nikon on the other hand announces a Z mount 50mm f1.8 that weights 14 oz's. The Z mount 24-70 weights 1.10 lb and the 24-70 f2.8 weights 2.3 lbs. They obviously realize the mirrorless market wants lighter and smaller lenses. The f.95 Noct Z mount lenses that was announced obviously shows Nikon can produce faster professional lenses but is that what the bulk of the market wants ?

The fallacy with full frame mirrorless cameras is they are lighter, the problem is a 70-200 f2.8 still weights the same. By using an FTZ adapter you can put all the big heavy glass you want on the camera. What was missing in the market is smaller, lighter and sharper lenses. This is exactly the market Nikon has addressed and I believe the sales of the Z7 / z6 will bear this out.

Call your favorite local Nikon dealer and ask them about the ratio of Z7's with 24-70 vs Z7 bodies they have sold. The number of Z7 kits is 10 to 1. To me, this is just another indication that Nikon has taken the right path with a lighter more compact lens strategy.

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