In today's rapidly evolving creative landscape where images are predominantly consumed and shared online, it is easy for us even as professional photographers to overlook the importance of physical prints and albums. Although the convenience and ubiquity of digital photography have made it simpler to store and share images electronically, there is still a unique charm and lasting impact to physical prints that allow people to truly experience and appreciate timeless images. In this article, we will be discussing the relevance and benefits of album sets and print sets while exploring how these products help us elevate our client relationship as a professional photographer.
Our primary objective and task as a professional photographer is to preserve the timeless moments for our clients by capturing them through our lenses. While digital photography has undoubtedly revolutionized the industry, providing us with unprecedented convenience to view images in digital form, physical prints offer an entirely different level of connection and permanence. There is a certain magic that comes with holding a physical print in one's hands, feeling the texture of the paper, and immersing oneself in the visual representation of a cherished memory. There is still a unique charm and permanence to physical prints, where people can really feel the image and hold them in their hands. Speaking of physical prints and albums, this is where album sets and print sets shine, offering a ton of benefits over the digital form of images for professional photographers.
The Benefit of Album Sets and Print Sets for Professional Photographers
1. Protection for Albums and Prints
One obvious advantage that physical albums and prints have over the digital files is the protection of the images. Physical images are not susceptible to technical issues or misplaced USB drives. Physical albums made with high-quality materials and construction offer a tangible and secure way to preserve the precious photographs from wear and tear, dust, and potential physical damage. Clients will be sure to have a peace of mind knowing that their prints are safely stored in a protective album safe and securely.
2. Service Upsell for Professional Photographers
Designer albums present a valuable opportunity for professional photographers to upsell their services. These albums can be offered as add-on photography packages, which allow photographers to provide a comprehensive service that goes beyond just photographing moments. Presenting the option of a beautifully designed album enhances revenue while offering clients a convenient way to showcase their photographs in a professionally curated format. This upsell adds value to the service and elevates the overall experience for clients.
3. Extra 'Wow' Factor for Clients
This is the part where photographers can highly elevate their after-sales service. Believe it or not, opening a box and discovering its contents still holds a certain kind of excitement, even with the existence of fancy digital slideshows. The anticipation and delight experienced when opening a box and revealing a beautifully made album heighten the emotional connection to the photographs and make the overall experience more memorable. This tangible and sensory journey enhances the overall value of the photographer's service.
4. Convenience and Safe Storage
Very much like the first point, by having a physical album, clients no longer have to worry about misplacing their USB drives or storage device that contains their valuable images. All their images are organized, printed, and conveniently stored within the album itself, making it easy to locate and enjoy the photographs whenever they need. The well-designed album ensures all the memories are stored in one place and can even be displayed on a coffee table, making it one of the feasible secure storage solutions to keep all the precious photographs safe.
The Seamless Solution for Professional Photographers
Now that we have discussed the benefits and importance of having album sets and print sets for professional photographers, it is essential to explore a solution that is capable of elevating the customer relationship seamlessly, efficiently, and cost-effectively through a straightforward process of physical photo and album delivery.
Another significant advantage of Zno Designer™ is the ability to send online proofs, facilitating interactive communication with clients. By sharing digital proofs, photographers can gather feedback and preferences, fostering a collaborative process that sets them apart from their competitors in the industry. This two-way interaction enhances the overall client experience and ensures that the final product perfectly aligns with the client's vision.
Why choose ZNO Designer™?
Zno Designer™ is not only an excellent choice of album designer because of its convenience and easy to use interface. The flexibility to export albums to third party labs worldwide for printing is a big win for photographers serving international clients. This capability means you can work remotely and virtually anywhere in the world and export them to the third party printing labs that are close to your international clients to get them printed and shipped.
The pricing packages offered by this album designer software is also considerably more affordable compared to other online album designer softwares. Pricing at approximately $242 per year. While other album designers such as Fundy Designer and Pixellu Smart Albums cost about $379 and $267 per year respectively. This ultimately means cost saving and its essential for every photography business.
ZNO Review
As a photographer and business owner, we cannot stress how much this album designer software has helped us save time and at the same time elevate the value provided to our clients. This efficient, repeatable and consistent workflow from capturing timeless moments to delivering the final photos has helped us stand out from our competitors at the same time enhances our customer’s experience as well. As people say, happy clients lead to happy photographers. All of this is made easy with the comprehensive suite of features offered by this album designer software. By embracing the power of physical prints and albums, combined with a streamlined and efficient workflow, photographers can transcend the digital realm and create enduring connections with their clients through tangible and cherished memories.
