Presets are awesome. They've sped up my workflow by an order of magnitude since I first started using them back when I switched to Lightroom years ago. They save time and, therefore, money! But, to quote every action movie ever made: "Is that all you got?"
We are nearing a turning point in camera tech where advances are going to be less about image and more about convenience. How many more megapixels do we need? How much better can low-light performance get? How much more accurate and responsive can autofocus be? What's next? Here's my guess: One stop image making.
I see a world coming soon where most of the post processing that 90% of users will need will be done in camera. Video frame grabs will be so good that they will suffice for most uses. Film emulation is already in a lot of cameras. In 10 years it will be in all of them. Picking your focus point after the fact will be normal and not a novelty. The Sony A7R Mark II, as advanced as it is, will be obsolete. What will a $2000 camera get you 10 years from now?
If your workflow is highly dependent on presets, you may be in trouble. The time for self-reflection is now. I'm not talking about in-depth post processing work. I mean that if you go out, take mediocre photos, apply some presets and call it a day, your business model is not sustainable. The minute the camera can do what you do, cheaply, you're done.
I go more in-depth in the video, but this isn't meant to be some haughty anti-computer rant. It's a wakeup call. I want us to succeed, but this shortcut to pretty images has an expiration date and it's time we wake up to that fact.