[Mindfreak] Staring At This Black And White Sony Ad Will Make You See In Color

I love optical illusions, and this simple trick used in a Sony Cybershot ad was one I had not seen before. Check out the image below. Stare at the color triangle in the middle of the model's nose for 30 seconds. Then stare at a white wall or screen and blink rapidly! You should see the model take her clothes off in near full color! The brain is a strange strange machine indeed!

[via Gizmodo]

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It's way too early for this right now. I think I'll try in a few hours.

Martin Jensen's picture

hihihi funny... I stared and gave up and then where ever I looked where there were white... there she was.. in color.. ;)

Great Afterimage ( http://en.wikipedia.org/wiki/Afterimage )

But doesn't depend at all to the three coloured spots :)
They're just there to avoid ur eyes to move, so to fix impress the image on your kodak film like retina!
Anyways... cool model.

Mark J P's picture

Ha, it works. Very good! :)

Nicholas Gonzalez's picture

It worked! Cool!

Shannon Wimberly's picture

I do that mentally anyway.... the clothes part that is..... don't we all?

contrary to what this post's title says, this image is *not* in black and white : it is the negative image of a *color* picture. To check it, simply save this image, open it in your preferred image editing software, and ask for the negative (Ctrl-I in Window's version of Photoshop, for instance) ... and you'll see the "positive" of the original image ... and this is the image you see when you stare at the blank wall after 30 seconds of fixing this image.
 I guess less and less people these days have had the "chance" to hold color negative film in their hands :o)

Max Leitner's picture

don't waste your time :D press control,alt,command and 8 at the same time. this goes to apple folks!

Marios Tziortzis's picture

Best comment ever! (:

Giorgio Zamboni's picture

open it in photoshop, unlock the layer, and apply the "subtract" fusion method; now create a white layer under this picture. You will see the original image! 

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This reminds me of a Jasper Johns lithograph from the 60's: http://www.metmuseum.org/toah/works-of-art/69.701.2

Jerrit Pruyn's picture

maybe I have to calibrate my monitor... nah it worked. Pretty slick. 

Oh wow. Now i'm just seeing her image as a regular color image. And can't get it off my screen LOL  My eyes kind of hurt trying to do that. but pretty awesome!!

Fabian Pourmand's picture

Hey she's pretty cute in color lol

Ernie Passwaters's picture

That's crazy! Get out of head man!!!!

Janelle Griffith's picture

the brain is a wonderful thing

Haryadi Handoko's picture


Anonymous's picture

Coool! The big question though is who was the awesome artist that painted the three colour spots? Inspirational work...we need more dots!! ;)

EITHER WAY U CAN SEE THE MODEL..... Import the pic into PHOTOSHOP and jus INVERT COLORS and .... 

And more over for hotter pics of the model - google DEEPIKA PADUKONE... Indian model...:P

James Robertson's picture

the point isn't that it's an inverted image, or that it's B&W, it's that our eyes take one thing that we see, and change it to something else. 

Mike M's picture

This just goes to prove, Sony is more focused on mental masturbation than creating superbly useful cameras.

12kris's picture

I am disappointed that most people are talking about converting the pic. into positive using  gizmos. Not telling how our Brain did this on its own!!!!

Sminto Antony [sAm]'s picture


Bethany shah's picture

Oh worked faintly