Did this commissioned project for Gucci and Hot Wheels as part of Gucci's 100th anniversary celebration! Hot Wheels has immortalized the 1982 Gucci Cadillac Seville creating this limited edition 1/65 scale car which is the first high fashion collaboration for Hot Wheels and first official collectible from Gucci.
For the project I decided to go further and not just making a photo production, but as well creating a collectible piece by recreating a miniature diorama of Gucci's first shop in Florence, inside a wooden box that stands as a "travel in time suitcase", which included the Hot Wheels x Gucci limited edition scale car.
This Hot Wheels x Gucci collaboration was a real joy and one of my most beloved projects so far… For what these brands represents in the design world.
Only 5,000 pieces of this limited-edition miniature version of the ’82 model are available in selected Gucci stores and on gucci.com
You can see the BTS video here: https://youtu.be/4ZgBxmZbJR0