Photographing men isn't always the easiest! This very short video gives some great pointers for getting started.
The tip that I find most useful from this video is having men lean against something. For whatever reason, women tend to try out more poses themselves and have a good idea of their "best side" — men, less so, in my experience as a portrait photographer, at least.
Leaning against a wall provides immediate security. It's amazing how people (of both genders) relax when there's some physical support. There's something about being photographed that makes people feel vulnerable. Why not give them an easy way to get started?
It's also great advice to start out with full-body shots, as these are less intense. Let yourself warm up while you're shooting, and then come in close when both you and your subject are ready.
Photographing men is something a lot of photographers find tricky. As a family photographer, I find men relax when the focus is on their children. But this doesn't help with photographing a solo male! Which tips and tricks would you suggest for helping men relax in front of the camera and for getting great poses that lead to great shots?