Modern digital cameras produce an almost impeccable representation of what is in front of the lens. Since the camera has been invented, the industry strives to recreate reality as accurately as possible. People oftentimes judge photo and video based on its technical accuracy. But who established that this would be the ultimate goal?
Recently, the world of filmmaking and photography has seen a nostalgic return to older recording systems. Film and digital video are used by amateurs and professionals alike. Many realize that a perfect image is not always necessary and, in some instances, might even be detrimental to the success of the project. A big percentage of the footage that is being produced today is meant to entertain, not to accurately reproduce information. The resulting creative freedom includes the choice of the medium.
By shooting film, artists may draw a connection to another time, environment, or feeling. But shooting film is not only less convenient than shooting with a digital camera, it is also more expensive. Here in New York, one roll of 35mm Portra 400 easily costs $5. Add $10 for processing and scanning and you pay almost $0.50 for one image.
In order to skip this process, people developed filters to get a similar look without the cost and hassle. However, to replicate the look of film, it takes more than that.