First 5 is a government agency in California aimed at - among other things - curbing obesity in children. It's a great cause, no doubt. They are, however, getting a little bit of backlash over a campaign that is currently featured on posters around California. The ad features an overweight, little girl drinking from a bag of sugar with the caption, "Sugary drinks like juice, sports drinks and soda can cause obesity. Choose milk and water instead." But some people are a little upset over the fact that the girl in the image isn't actually overweight - she's been photoshopped.
The person leading the charge is Marilyn Wann, author of the book, "FAT!SO? : Because You Don't Have to Apologize for Your Size." She posted the images side-by-side on her Facebook and Tumblr page. According to Wann, "Children deserve to be protected from this kind of damaging fearmongering. (And from creepy Photoshopping!)," Other people on this side insist that this is "fat shaming" and does nothing to combat the obesity issue - saying how it's just an attack on obese people.
This isn't the first time that First 5 has produced an ad like this either...
Personally, I'm less offended at the ad and more offended at the mediocre Photoshop work. There is a worthwhile argument here, though. In a world where virtually anything is possible with images, should we draw the line somewhere in regards to who is in the ad - like kids? PSA's, in particular, are definitely getting more and more aggressive with their messages. Then again, maybe a little aggressiveness is exactly what we need.