On Tuesday, Apple quietly (and I mean VERY quietly) released the newest update to the iMac line of personal computers. It's curious why they (Apple) didn't make any sort of major announcement, or even blend this into the September 10th announcement of the iPhone 5S. I personally think that this update is fairly newsworthy, not only because the iMac has become one of the staples in a lot of professional studio's digital labs and Tech carts, but it's a huge leap in performance over it's predecessor, if you believe the info on Apple's website that is.
The updated iMacs now have the new Intel i5 "Haswell" processor (upgradeable to i7), the new 802.11ac WiFi, PCIe SSD drive bay, and last but not least the NVIDIA's GeForce GTX 7oo series graphics cards. What does all that mean? Simply put; It's REALLY FAST! For me personally, the processor isn't the big news to me. I'm happy to get the newest technology, but realistically the programs us photographers use run perfectly well with the old "Ivy Bridge" processors. The kicker for me (and why I went ahead and made the purchase) was the graphics card. The NVIDIA GeForce GTX 780M comes with a WHOPPING 4gb of VRam that Photoshop and Lightroom are going to just LOVE to have at their disposal. Another interesting upgrade is the addition of the PCIe bus for the SSD and Fusion Drives. This connection is not only faster, but means that Apple has considered letting us add more drive space at a later date. Which, if you are like me, love running my system and programs off of SSD, and keeping everything else on spinning drives.
One final thing I've noticed is that the price for these iMacs seem to be slightly lower than their previous incarnations. I know this because I have been in the market for an iMac for about 3 months, and kept track of the previous stats (and costs). Turns out that the "top of the line" iMac that I customized 3 months ago would have cost me roughly $100 more.
All of that being said, I'm pretty excited about this update to the iMacs. I'm sure there are tech whizzes out there that were looking for more, and maybe that is why Apple decided to just, nonchalantly upgrade the line. Who knows. All I know is that my current machine is out of warranty, and 4gb of VRAM sounds pretty tasty to me, especially coming in $100 less than the last version!
What do you think of the iMac update? What is your theory as to why the update didn't come with more pomp and circumstance?