Alex Cooke's picture
Average rating:
3.2 out of 5
3.2
Alex Cooke
Cleveland, OH

Articles written by Alex Cooke

Winning Bids: A Photographer's Guide to Estimating Projects

The ability to accurately estimate project costs is a crucial skill that directly impacts profitability and client satisfaction. A well-crafted estimate not only ensures you're adequately compensated for your time and expertise but also sets clear expectations with your clients, fostering trust and professionalism.

Recreating Natural Light With Flash

Understanding and utilizing light effectively is crucial for photographers of all levels. Whether you're capturing a landscape or a portrait, the quality and direction of light can make or break your image. But what happens when natural light isn't cooperating?

Is a $2,300 50mm Lens Worth It?

Canon makes some wildly good and wildly expensive lenses, including the RF 50mm f/1.2L USM, which offers amazing results but also costs north of $2,000. Do you really need to spend that much? This useful video will help you decide.

A Year With the Sony 35mm f/1.4 GM Review

The 35mm focal length is a staple for many photographers, offering a versatile perspective suitable for various scenarios, from landscapes to portraits. This great video review takes a look at one of the best options out there.

The Real Cost of Owning a Photography Studio: More Than Just Money

As a photographer, you've likely dreamed of having your own dedicated studio space. It's easy to imagine the creative freedom and professional image that comes with a studio, but the reality involves much more than just taking pictures. Understanding the full scope of owning or renting a studio is crucial before taking the plunge.

5 Lightroom Mistakes to Avoid

Editing is just as important as capturing the image, but there are many places where things can go wrong. This awesome video tutorial discusses five common mistakes people make in Lightroom and how to fix them.

Expanding Your Engagement Services with Hybrid Photography and Videography

Staying competitive and offering unique services is crucial for success. One increasingly popular trend is hybrid shooting, which involves capturing both photos and videos during a single session. This approach allows photographers to cater to the growing demand for video content while maximizing their time and resources.

Choosing Between Color and Black and White Photography

The decision of whether to shoot in color or black and white is a fundamental one, impacting the mood, tone, and overall message of an image. It's a choice that goes beyond mere aesthetics, leveraging the very essence of how we perceive and interpret the world around us.

A Step-by-Step Guide to Creating Levitating Photos

The ability to make objects appear as if they are defying gravity is a captivating skill that can help you capture attention. This technique, often employed in product and still life photography, adds a touch of magic and intrigue to your images, leaving viewers wondering how you achieved such a feat.

Building a Photography Business: Essential First Steps

Establishing a successful photography business requires more than just taking beautiful pictures. It demands careful planning, organization, and efficient workflows to attract clients, deliver exceptional service, and ultimately, thrive in a competitive market.

Adding Depth and Drama to Landscape Photos: A Lightroom Tutorial

Landscape photography often aims to capture the vastness and beauty of natural scenes. However, achieving depth and dimension in these photos can be challenging, especially when dealing with flat lighting or a lack of contrast. Fortunately, post-processing tools like Lightroom offer powerful techniques to enhance your landscape images and bring them to life.

A Step-by-Step Guide to Color Correction in Lightroom

We often encounter challenging lighting situations that can affect the color and overall look of our images. Whether it's dealing with harsh sunlight, mixed lighting, or simply wanting to enhance the colors in a scene, understanding color correction techniques is essential. This helpful video tutorial will show you how to tackle the issue in Lightroom.

Common Photography Career Mistakes

Building a successful photography career requires more than just technical skills and a good eye. It also involves making smart decisions about your finances, time, and overall well-being. Learning from the mistakes of others can save you valuable resources and help you navigate the challenges of the industry.

Why Hollywood Chooses High-End Cinema Cameras

In the professional world, achieving exceptional image quality is paramount. While budget-friendly cinema cameras boast impressive specifications, Hollywood consistently opts for high-end options like the ARRI Alexa 35. This raises the question: why is there such a significant investment in these top-tier cameras?

Building Your Photography Brand on Instagram

In the age of digital portfolios and online presence, photographers need to go beyond stunning visuals to truly connect with their audience and secure bookings. Building a strong social media strategy, particularly on Instagram, is crucial to showcase your work, establish your brand, and attract potential clients.

A Review of the Affordable DJI Mini 4K

The new DJI Mini 4K offers a very affordable and portable entry into the world of drone photography and filmmaking. Can it match your needs? This excellent video takes a look at what to expect.

Is the Sony a7C II the Ultimate Travel Camera? 

Choosing the right camera forwork on the go can be a daunting task, as you need a versatile tool that balances image quality, portability, and performance. The Sony a7C II is a strong contender, offering a compelling blend of features that cater to photographers on the move.