Expanding Your Engagement Services with Hybrid Photography and Videography

Staying competitive and offering unique services is crucial for success. One increasingly popular trend is hybrid shooting, which involves capturing both photos and videos during a single session. This approach allows photographers to cater to the growing demand for video content while maximizing their time and resources.

Coming to you from John Branch IV Photography, this informative video explores the world of hybrid shooting, specifically focusing on engagement sessions. Branch emphasizes the importance of this skill for photographers looking to expand their offerings and increase their earning potential. With engagement season in full swing, incorporating hybrid shooting into your packages can be a real difference-maker.

Branch gets into the technical aspects of hybrid shooting, starting with camera selection. He recommends cameras with dedicated buttons for switching between photo and video modes. These cameras allow for seamless transitions without disrupting the flow of the session. Additionally, features like 60 frames per second recording and in-body image stabilization (IBIS) are crucial for capturing high-quality video footage.

Beyond camera equipment, Branch discusses essential accessories like variable ND filters, which help control exposure in bright conditions. He also shares valuable insights on camera settings, composition techniques, and directing couples during hybrid shoots. For instance, he suggests a combination of wide and close-up shots to establish context and capture intimate moments.

To streamline the editing process, Branch recommends using music as a guide and editing to the beat. This technique simplifies video editing for those who may not be familiar with complex software. Check out the video above for the full rundown from Branch.