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Bret Hoy
St. Louis, MO
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Articles written by Bret Hoy

The Lomo'Instant Square - Fully Analog Instax Square Film Camera
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While the world grows increasingly digital, there’s something that draws humans to the physical gratification of analog media. Whether it’s the surge in vinyl record or cassette sales or the cult VHS collectors, it’s clear that there’s a deep-seated nostalgia that draws many of us to physical mediums. That nostalgia inspired Fujifilm to make the Instax Square Film that’s now being utilized in the quintessentially retro, “Lomo'Instant Square” from Lomography.

Three Things Wedding Videographers Can Learn From Film Directors
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One of my biggest pet peeves is working with wedding videographers that treat their craft like it’s photography. In doing that, a lot of talented people sell their art form, and the art form of their peers, short. So what can you do to focus your videography and cinematography skills and make your wedding videos more refined? Think like a filmmaker.

Thinking About Shooting Anamorphic? Here's What You Need to Know
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If you’re making a film, obviously the focus needs to be on the story. It seems that’s become the popular counter to a lot of debates about the fine-tuning of an image. While Roger Deakin’s mentality of “the type of camera doesn’t matter” can hold true on most levels, if we’re going to take ourselves seriously as creatives we need to be actively making decisions about how and why we create. Why do you choose this over that? And how does it affect story? One of the most important decisions you make as a director of photography or cinematographer is about lenses.

Your Backup Plan Isn't Enough - What Do You Do When Everything Goes Wrong?
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Most of the successful photographers and videographers that I know are effective at constructing a plan and making it a reality. And for the most part, this works, and when it doesn’t they usually have a backup plan. This is the base expectation for most people that have actually put time into developing their career. If you've worked long enough, you know that the odds are pretty great that things won’t go exactly as planned, so you prepare for that. But what I find is overlooked so often is not necessarily the forethought to make a Plan B but the forethought to consider how you will handle yourself when things inevitably go wrong.