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Articles written by Bret Hoy

Your Content Will Continue to Fall Flat Unless You Become a Better Interviewer

If you’re a videographer that runs your own business, you know that you have to be a jack of all trades. You know that your skills can’t be limited to just creating great images. You need to be good with business, networking, and a whole lot more. What you might not realize is that for the vast majority of self-made videographers, you’ll need to be good at conducting interviews.

ISPWP's List of Top Wedding Photographers Dramatically Under Represents Female Photographers

Intentional or not, there’s a substantial amount of messaging that occurs when you create a “Top 100” of anything. The International Society of Professional Wedding Photographers released their list of the Top 100 Wedding Photographers in the World, and when you scroll down the list you’ll notice there’s a group that’s incredibly under-represented: women.

Do Yourself a Favor and Stop Using Your Gimbal So Much

Since we’ve propelled so far forward, so fast in gimbal technology, it seems that shooting on a gimbal is almost a necessity for most videographers or filmmakers these days — but it shouldn’t be that way. The convenience that’s provided by most gimbals can’t be understated and I would be 100 percent wrong if I implied that they’re not useful tools. They are absolutely powerful tools that we’re lucky to have, and in such small packages. But because of that convenience and functionality, we’ve lost the importance of the decision making process when lining up a shot.

In a Year of Political Turmoil and Change, What Do Our Documentaries Say About Us?

On virtually every front, 2017 was a year of change, turmoil, and upheaval. A year comprised of moments that affected our every day lives in ways that societal and political movements haven’t in recent years past. The tension that has defined this year has found itself mirrored in the art that we create, and in more obvious ways in the documentary subjects captured by filmmakers across the globe.

Canon's Rumored 6K Cinema Camera: Is Canon the Right Brand for Cinema?

There aren’t many brands that have been so thoroughly lambasted over the past few years as Canon, and for good reason. Despite their reputation as a manufacturer of durable, functional camera tools, they are notoriously tight fisted with their technology. But what has looked like antiquated engineering is starting to look more like a calculated long-term strategy to play the field as it lays. With rumors emerging about a new 6K cinema camera to rival Sony’s Venice, Canon looks like it might be ready to play a new game.

Aputure Amaran MX: The Ultra Bright, Color Accurate, Credit Card-Sized LED

At IBC 2017, Aputure laid out their normal cornucopia of products — lights, microphones, monitors — but they didn’t show everyone the prototype for the The Amaran MX, a tiny, credit card-sized brother to the Amaran AL-M9. Why not? Well it’s still a prototype, so I suppose we shouldn’t get too excited, but on paper, the Amaran MX looks like an incredible addition to their line.

ShareGrid Just Released the Greatest and Last Anamorphic Lens Test You'll Ever Need

While the technology we use every day swiftly marches towards the pursuit of perfection, cinematographers everywhere have found a friend in lenses with character. Few looks allow cinematographers to express that pursuit of unique character more than anamorphic lenses. With the array of accessible anamorphic lenses growing and no comprehensive comparisons, renting a lens was often based on budget, and not on personality — that is until ShareGrid released their Ultimate Anamorphic Lens Test.