LG Pulls Out the Smoke and Mirrors Before Release of the V30 Smartphone

The smartphone industry is highly competitive and the new LG V30 is one of the biggest devices to be announced this year, so it's no surprise they worked hard to keep the specs under wraps. But LG went above and beyond using a new method to hide important information, just in case anyone got their hands on one. 

While it’s no surprise that smoke and mirrors play a huge role in the release of any major electronic product these days, smartphone manufacturers are especially sneaky. Which makes sense, not only do they contain technology and innovation from so many different fields, they’re also constantly updating and trying to outdo each other. Before going public with these new contributions, each manufacturer is tasked with keeping that information secret, and is far more difficult than you might imagine.

LG apparently has doubled down on that information security. While they did announce the release of the LG V30 without any major leaks about its updated f/1.6 camera, we now can see, at least partially, how they did it.

Before unveiling a new product, LG Electronics safeguards confidential and proprietary device information by masking the true values of important product specifications. Some preproduction preview sample devices recently distributed featured non-final software, which maintained masked information with regard to aperture. The LG V30 features an F1.6 aperture camera and glass lens, an industry leading innovation.

Maybe messing with the internal software of their pre-release models isn’t James Bond-level misinformation and subterfuge, but it highlights how powerful our thirst for information is. An addiction so great that LG decided to program its software to create false EXIF data. Going forward, I imagine this type of activity will only become more common. Trust no one — not the EXIF data, either.

Sources claim, the LG V30 will be available for approximately $700.

[via The Verge]

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4 Comments

John Miller's picture

If they program it to give all the the wrong info now (lets say f2.2) why should we believe them when it says f1.6 later?

Bret Hoy's picture

That is a good question, but I think in the end, the hardware will show the truth.

Paulo Macedo's picture

Well, they will not lie. Why? Because other brands did it and were caught on the first weeks after release, the result is a massive hit on the device sales.
The biggest example was OnePlus with the 5, when people found out that the 5 screen is the 3T but inverted vertically and that brought touch issues, the opinion on the internet about the phone changed dramatically from highly expected to a refurbished badly constructed phone. So, when this LG faces photography tests like DxO, they better not be lying about the glass lens and the apperture lol
So, having this in mind, i believe LG, way more than i believe Samsung.

Ben Bezuidenhout's picture

I don't understand your articles need or reason.