Facebook has announced another change to its news feed algorithm, and yet again, it appears that Pages will take a hit in organic reach and referrals.
Many people I know have begun to neglect their Facebook Pages out of exasperation over the seemingly continual algorithm changes that have diminished organic reach and pushed users toward a pay-for-views model. Today, that model seems to have become more deeply entrenched. In two separate posts, Facebook reiterated their core "news feed values": friends and family coming first, remaining unbiased in terms of what ideas or sources are shown, showing "authentic" stories, allowing the user to control their news feed experience, and constant improvement.
In the second post, Facebook noted more specifically that they've received recent feedback indicating that users still want to see more updates from friends, and as such, in the coming weeks, the news feed algorithm will be further adjusted to bring such posts higher. Consequently, "this update may cause reach and referral traffic to decline for some Pages." The post went on to note that Pages whose referral traffic is mainly generated by users sharing content and their friends interacting with it will see less of an impact than those whose traffic mainly originates directly through posts. Unfortunately, it seems to be yet another hit to the organic reach of Facebook Pages.
Have you noticed any changes in your reach recently? Let me know in the comments.