YouTube channels dedicated to photography and videography are a big business, with some creatives boasting hundreds of thousands or even millions of subscribers. There is a lot of money flowing around, and as such, there can be a lot of controversy about what may or may not go on behind the scenes. This great video features one of photography's biggest YouTubers pulling back the curtain and revealing some insightful truths about the industry.
Coming to you from Taylor Jackson, this excellent video discusses some of what goes on behind the scenes in the photo industry. I have to admit that I sometimes laugh when I see a comment accusing Fstoppers of being paid by some brand to surreptitiously give good reviews of their products. We have a very strict policy of producing fair, honest reviews; after all, without your reputation, you are nothing. If a company wants specific attention brought to a product, they pay for sponsored content, and it is clearly marked as such per the FTC's rules, and even then, we advocate for honesty and accuracy in the content. Of course, it is important to note that yes, there are people out there who may try to skirt the ethics and the rules when it comes to this sort of thing, but I can also tell you that most creatives you will find in the space are honest, (extremely) hard-working people who take a lot of pride both in their product and in their honesty. Check out the video above for the full rundown from Jackson.