Last week, without any fanfare, Canon released a piece of software that could have far-reaching implications for the future of digital photography. Forget the EOS R5 news. This is bigger.
Tony Northrup was quick to comment when Canon quietly launched image.canon, its new mobile device connectivity and cloud application. It’s not perfect, but given manufacturers’ record for producing software that connects cameras to the internet, this is a massive improvement.
Last year, I wrote an article explaining why my mom’s fridge was better than my shiny new Sony mirrorless camera. If a smart fridge can send an image across the internet, why can’t my Sony a7 III?
This is Canon’s first step in addressing one of the reasons that ILC sales have nose-dived — and as steps go, this is significant. It’s a sign that memory cards will soon be a thing of the past, and that in five or ten years, once data speeds have caught up to cope better with massive raw files, a photographer’s workflow will be seamlessly integrated with cloud technology.
Kudos to Canon for getting there first and also for making software that’s not a UI disaster. It needs some refinement but given what went before, it’s a monumental improvement.
Other manufacturers should take note as this could be a major advantage in the battle for customers.
What are your thoughts? Let us know in the comments below.