Adobe Addresses Frequently Voiced Concerns Regarding the Creative Cloud
There have been fewer hotly debated topics in the past six months than Adobe’s move to the cloud. Many creatives really like the new cloud, but others are steadfastly against it. I actually have seen some very harsh arguments that might even surpass the flame wars between Nikon and Canon enthusiasts. As hard as it might be to believe for some of you, Adobe does listen and is addressing some of your major concerns with the cloud-based software system.
Just to be clear, there is no going back: “We want to start off by reinforcing that we continue to believe that the move to Creative Cloud will benefit the wider creative community because of the constant stream of innovation that we’re able to deliver. Creative Cloud also allows us to explore new areas in mobile apps, helping you collaborate better and build a meaningful worldwide community to share work and find inspiration. Because of this we have no plans to change our focus on Creative Cloud.”
Since it’s obviously going nowhere, we should just move past demanding that Adobe change their policy. That’s not going to happen. But what we can focus on is how that change affects us. Adobe has heard a lot of complaints, but the main ones focus on photographers and the idea of cloud access:
- File access. Customers want to be sure that, if their membership to Creative Cloud lapses, they will still have access to their files.
- Photographers, particularly photo-enthusiasts, are looking for a more tailored offering that focuses on their particular needs.
- Some customers are not convinced that Creative Cloud is right for them and would rather continue to purchase desktop applications as before.
With regards to file access: “Adobe completely agrees that customers should have access to their files if they choose to stop their Creative Cloud membership. Our job is to delight our customers with innovation, but there are a number of options open to us here and we expect to have news around this issue shortly.”
Good news… Sort of. There isn’t actually any news yet. But Adobe is aware of the outcry over this issue and is working to figure out a solution.
“For photographers, we are looking at potential offerings that recognize the photography community – because it is so broad – has some unique needs.”
Again… sort of good news. We do know that Lightroom 5 is going to be offered outside the cloud as a perpetual license software, but how long will that last? What about Photoshop thrown in there too for a few hundred bucks more? That would be nice.
“We understand this is a big change and for customers who are not yet ready to move, we will continue to offer CS6 products through our reseller partners and Adobe.com.”
Don’t want the cloud? That’s ok, you can still buy CS6. This is the same story they have been telling since Adobe MAX, and though true since the software is still pretty darn awesome, at some point it’s going to be outdated. You’ll have to upgrade, and the only option will be the cloud.
Adobe does listen. They have proved that in the past (like changing the new crop tool back to the old crop tool for us photographers who hate change), but they are going to put their foot down in some places. As a company, it would look pretty weird to totally redact their whole Creative Cloud vision at this point. I don’t know if anyone ever really expected that, even if many wish they would.