Commercial

Commercial Photography: Recipe For Success

Commercial Photography: Recipe For Success

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.

Knowing When To Say No - Is This Too Much Photoshop?

Knowing When To Say No - Is This Too Much Photoshop?

Long gone are the days of being pro- or anti-Photoshop. Today, it's use is ubiquitous in advertising and fashion. Rather, the discussion is now centered around how much Photoshop is appropriate, and at what point is it that something becomes "over 'shop'ed". Ad agency Victors and Spoils aptly demonstrates in this video how marketeers will stop at nothing to get the perfect message across when using Photoshop.

Fstoppers Reviews: Photographing Food E-Book by: Taylor Mathis

Fstoppers Reviews: Photographing Food E-Book by: Taylor Mathis

One of the biggest niches in commercial photography today is food photography. We've all had the same experience, walk into a small local restaurant and ask to see their menu. The photos look atrocious and you wonder to yourself, "who took these photos?" You know you can probably do a better job, but how much better can you really do? "Photographing Food" an ebook series by Taylor Mathis helps you take ordinary food photos and makes them extraordinary.

Fstoppers Real Estate and Architecture Photography Tutorial With Mike Kelley

Fstoppers Real Estate and Architecture Photography Tutorial With Mike Kelley

Each year Patrick and I work on one extremely large project. Two years ago we created The Art Behind The Headshot with Peter Hurley. Last year we finished our 14 hour tutorial on how to become a wedding photographer . In 2013 we teamed up with Mike Kelley to produce what I believe is the best resource available on How To Photograph Real Estate, Architecture, and Interiors .

Hands Down, This Is The Most Successful Commercial Of 2013

Hands Down, This Is The Most Successful Commercial Of 2013

I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.

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