Dentsu London Makes Paint Dance With Sound Waves

Remember Dentsu London? They were the guys that did the iPad video that we posted a few days ago. Well they just released their new project and I am blown away. These guys were hired by Canon to create a commercial for their Pixma printers. They decided to shoot splashing ink in ultra slomo.


Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

October 1, 2010
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  • http://www.DragosPhotography.com Dragos

    awesome stuff.

    The things some people come up with is amazing.

  • c.d.embrey

    Creative use of slowmotion! Now the question is, What were they playing? There were several looks, so they must have played several different sounds.

  • Archie

    I reckon they would just be using a signal generator so it wouldn’t be a song as such but just a single note at different frequencies.

  • c.d.embrey

    @Archie, You don’t think they were playing the Raveonettes or Goldfrapp? 8-0

    The sounds I was thinking about were 20 Hertz to maybe 20 Kilohertz. Volume must have been fairly low or they would have been splattering paint on the ceiling 8-D

  • http://www.jarod.se Jarod

    Looks like pretty much a copy of Google Chromes commercial – which is awesome! =)

  • http://www.jarod.se Jarod

    Looks like pretty much a copy of Google Chromes commercial – which is awesome! =)

  • http://www.richardgrebby.co.uk Richard grebby

    Wow! Not many adverts make me want the product but I really wanna get this printer just on the merit of that piece. Great work, I kinda want to give it a go just with stills.

  • c.d.embrey

    @ Jarod, the Chrome commercial was trick. Love the potato slicer.

    I wonder how many FStopper videos will use paint and a speaker this month. 8-D or maybe that should be 8-0

  • http://www.milestonesphotographyonline.com Roland

    That was awesome. Simply put, awesome.

    Who here wants to try this???

  • http://www.rlmorrisweddings.com Lee

    I’d love to if I had a phantom camera laying around.

  • http://focusarkansas.net Julian Jones

    I did a recent test after seeing this video. I used a track I made and a Fostex studio monitor:

  • edward

    Awesome video! Question though, what was the purpose of the revolving camera?

  • http://lichtbildforum.de warranty

    really awesome ad!
    Ich würde so etws liebend gerne nachmachen, vlt. mal wenn die kalten Wintertage kommen ;-)
    Thank you fstoppers for posting this! :-)

  • http://www.donniebelldesign.com/blog/ Donnie Bell Design

    I love the choice of colors. I’m sure they had some frequency regulator that controlled how high and low the soundwaves went. Wish we had a high speed camera.

  • Ben

    wow thats just amazing. brilliant idea, simple concept, and perfect execution. although i’m also wondering why they used the rotating rig. maybe there was something i didnt catch in the video. i thought they mentioned something about “giving it a sense of motion” but in the final commercial i dont think i saw the angles change in a rotating/revolving way.

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