In the wake of rumors regarding the health of the PocketWizard parent LPA Designs, the MAC Group distributed company is teaming up with the lighting brand Bowens and light meter company Sekonic to produce cohesive products together, in the hopes this will improve sales on all fronts. This includes a new PocketWizard in the Bowens signature yellow.
In a joint announcement, Bowens, PocketWizard and Sekonic have aligned to create a complete wireless triggering solution for electronic flashes that will be first introduced in the U.S. market. Now most Bowens Gemini monolights will accept an optional PocketWizard module, which enables photographers to wirelessly trigger their flash with industry-standard, and widely used PocketWizard radios and Sekonic light meters.
Compatible components within the system are Bowens Gemini 500R, 500Pro, 750Pro, 1000Pro & 1500Pro series of monolights with PocketWizard module, all existing PocketWizard radio's and today's Sekonic L-478DR and L-758DR exposure meters. In addition, other (earlier) Sekonic meters can be used with an optional PocketWizard transmitter. All take advantage of PocketWizard 32 channels and 4-zone system.
To commemorate the alliance, PocketWizard is introducing a new Plus III Transceiver in the "Bowens' signature yellow" color.
If nothing else, this will likely help the sales of Bowens lights, as they are not as common in the market as Profoto and Paul C. Buff brands. Having another PocketWizard enabled lighting device will be a welcome sight to many photographers.