Creating new ideas in the lighting industry isn't an easy thing. Even if you have a great new idea, getting people to accept that new concept is a long and tedious process. That said, I'm always excited to see innovation. New company SpinLight 360 is about to release a new line of products that look a little unusual.
The SpinLight 360 is a new flash light control system that allows photographers to create and control the quality and direction of light with the use of their existing on-camera flash units including Canon’s Speedlite and Nikon’s SB-series flash systems. The company claims that by using the SpinLight 360™, photographers can avoid harsh lighting on subjects and easily control the light’s quality and direction in almost any shooting condition. This is done through the ability to rotate the bounce cards a full 360 degrees. Photographers can easily bounce, block and eliminate direct flash on subjects while having the flexibility to create a variety of lighting techniques without large and expensive lighting systems. In addition, by using the unique Gel System, photographers can produce dramatic lighting and still have the flexibility to use and change modifiers.
This product goes right up against Rogue Flashbenders and the extremely popular Lighsphere and Honl Photo products.
If you're going to be in New York for the PDN PhotoPlus show and expo, you can drop by their booth (#155) and see the product for yourself. I'll likely stop by to check out build quality and usability.
What do you think? Interested in giving this a shot?