Schwartz Wins Most Beautiful Commercial of the Year

by Chris Knight January 11, 2014 11 Comments

I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli
and coriander were rigged to explode in sync with a lovely piece of piano music. Because it must sync in very slow motion, the music was drastically sped up during filming. Using the timing code of the piece, they were able to program the explosions to match the music within a millisecond.

Watch how they made "The Sound of Taste."

Via Sploid

Topics:

Commercial

BTS

11 Comments

About Chris Knight

chrisknightphoto.com

Residing in New York City, Chris is an internationally published photographer whose work has appeared in Vogue, People, MSNBC, ABC, Ocean Drive, GQ and others. He is an instructor of Photography and Imaging at Pratt Institute and the New York Film Academy.

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11 Comments

Dave Wallace January 11, 2014

So awesome!

Lee Ramsden January 11, 2014

Absolutely amazing!
see this is what F-stopers is all about, more content like this and less of the traffic calling done before reviews :0)

Dave Wallace January 11, 2014 Lee Ramsden

If more people made content like this, we'd post it all!

Vinny Bhaskar January 14, 2014 Dave Wallace

What a coincidence! I just happened to see another advert on TV on similar lines. Both these ads are sheer brilliance in terms of execution and play of color.

http://www.youtube.com/watch?v=m_AREWFSwdA

Joe Gunawan January 11, 2014

Absolutely beautiful. It somehow struck me as the culinary version of Ocean's Eleven near the end when Claire De Lune's playing at the Bellagio fountains.

Superb job.