Schwartz Wins Most Beautiful Commercial of the Year
I know it’s only a week and a half into the new year, but I’m calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards ‘Machine Shop,’ this video is a pretty spicy set of slow motion explosions. Schwartz calls it a ‘Sonic Flavourscape.’
Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli
and coriander were rigged to explode in sync with a lovely piece of piano music. Because it must sync in very slow motion, the music was drastically sped up during filming. Using the timing code of the piece, they were able to program the explosions to match the music within a millisecond.
Watch how they made “The Sound of Taste.”