Why You Should Know HDR and Flambient for Real Estate

If you photograph real estate or any home interior, you should learn both the HDR and Flambient techniques.

As Nathan Cool points out in the video, HDR has some color cast issues and doesn’t have the luxury real estate photography look. The overall look of HDR is much more desaturated and a bit washed out in the final image compared to Flambient. There will also be color cast issues with HDR, and post-processing takes a lot longer if you want it to look professional.

Shooting Flambient is going to take longer to shoot but less time in Photoshop. HDR is much quicker to shoot, but post-processing can really take up a lot of time. There are retouchers overseas who will do your HDR post-processing, but it costs money, so you have to consider whether the financial cost is worth it to you.

As Cool says, you also want to know how to shoot HDR for very large commercial spaces or communal spaces where you may not have much time to shoot. Because HDR is so much quicker, this would be the preferred method in those situations.

You can ultimately make more money shooting luxury real estate with Flambient, as this is the style high-end agents are looking for. HDR is a much quicker, less expensive way of shooting, so you probably won’t make as much money. But if you learn both, you can apply whichever style you need depending on the home.

Korbin Bielski's picture

Korbin is a Fine Art, Fashion and Home Photographer living in Los Angeles. His love of photography began early while growing up in Detroit and eventually turning professional while living in L.A. Korbin's focus is on selling his prints, but is still very active in his other photography endeavors.

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1 Comment

I remember seeing this sometime a few years ago but did not dig into for i am a hobbyist BUT is great info never the less. One reason to do HDR years ago is to get the outside image when doing a indoor capture. But doing it with flash yes will get rid of bluish whites. Looking at this shows how to do it in PS with many of the same images of the inside with also a flash in other layers in PS something I failed to see in the past.
As a hobbyist some times you go to older houses on tours or even do outside shots with sun and moon over head and doing just in Lr HDR (or other program) you are missing another way and that is in layers in PS. It is like DUH!
Some places you can not use Flash. I had these where I could not use a flash due to old things. But lets just say editing in PS layers would make a difference.

1. Using a Promote Control on my old Canon T2i and If I went back to all the old images and using PS layers it may of been faster
2. old Antebellum homes may not allow Flash,