When KFC needed new, iconic images for their redesigned website they turned to Photographer Teri Campbell (author of Food Photography and Lighting: A Commercial Photographer's Guide to Creating Irresistible Images). After fine tuning the details of the production Teri, his 1Ds Mark III and the crew got to work. The project took a total of five days, and Teri takes us behind the scenes for the entire production of his images. From landing the job, to installing proprietary fryers into the studio and processing the final image files for easy client changes, Teri talks about it all.
There are a few setup images and an explanation of how they came to the final look (including why it's a composite) in the original article. What purpose does the black velvet on the right in the shot above serve? It might not be what you think.
Go check out the full article on Petapixel.