Tabletop product images, especially those shot top down, are very popular in recent years. They can give a clean and minimal design esthetic while still clearly showcasing all components of a product. It's no wonder these types of images flood many company social media pages. This video from Cinematography Database offers a good look at how to achieve a pleasing light setup for such work that mixes both hard and soft light.
There are many ways to successfully light a tabletop photo, but Matt from Cinematography Database and Greg from LensProToGo have teamed up to bring you this great video which showcases one very simple and effective light setup. They use a mix of soft fill light and a hard key light to create a natural effect inspired by sunlight. This effect gives a clean crisp shadow that works well for modern design esthetics. Furthermore the video goes on to explain how you can kick the images up a notch by adding color to your lights through the use of gels to enhance the "sunlight" feel.
Could be something to try on your next product shoot!