Jared Polin, aka the Fro, brings us yet another real-world review, where he looks in-depth into the latest and greatest cameras on the market. This time it's Sony’s latest offering in the a7 III and I’ve been looking forward to this review since the announcement.
As usual, Sony is known for bringing in the biggest names in the photography space to events for them to get their hands on the products and release reviews to the public. At this particular event, they hired actors and performers and set them up in different environment to showcase the new technology that the a7 III has to offer. Along with that they had a dune buggy shoot in sand dunes to showcase how the camera would handle fast paced action. During this event Polin put the camera’s new features to the test in all the given scenarios and talked to us throughout. This review is a must for anyone who may be considering the upgrade to the a7 III or even to those in limbo on if they should switch to Sony’s ecosystem. This video really puts into perspective that this camera is a game changer to the digital imaging market and that it’s quite possibly the best camera in the Sony lineup in terms of price to performance ratio.
The real question is how Canon and Nikon are going to compete with this new full frame and how many are going to switch ecosystems with this new powerhouse from Sony? I for one am in the process of selling my a7R II to finance this new full frame for my wedding and commercial work.