If you're trying to break into the professional photography scene, or if you need to pivot your photography business and attract new types of clients, sharing the behind the scenes of your shoots can be an extremely effective marketing tool. This video explains why.
Commercial portrait photographer, Tommy Reynolds, explains how using BTS footage and photos has boosted his professional profile and gained him new clients. Oftentimes, potential clients, be they commercial or personal, have to sift through a plethora of portfolios before they come across something that they're willing to invest in. Being willing to show not just your work, but how you work, gives the viewer a better understanding of the process, and more importantly, your personality.
As Reynolds mentions in the video: you're not the greatest photographer in world. There are many out there who can shoot just as well as you, so you need to communicate to them why they should pick you over the next photographer. Allowing them to peek behind the curtain, lets them know if they can work with you or not. If not, then they probably weren't the best customer for you anyway; If they like what they see, then Bob's your uncle.
Do you use BTS content to market your photography business?