So I'm just going to come right out of the gates swinging and put it out there; dedicated Facebook business pages are not relevant anymore. The year is 2017 and Facebook has evolved into one of the most efficient advertising machines out there, giving users the opportunity to spend money at every glance. In doing so, it has become the same old commercial that everyone hates and has destroyed the need for a Facebook business page at all.
Let me be clear, I still have and maintain a Facebook page dedicated to my photography work. I routinely upload new content, engage with my audience, respond to messages, post the occasional travel notice or promotion, and share new work with groups. Basically, everything that you're supposed to be doing on an active page. This doesn't change how I feel about Facebook one bit; I firmly believe that business pages are not worth the time they require to manage and update. At this point, specifically regarding my business page, I am just going through the motions.
Everyone seems to hate the current Facebook experience. We log in and get blasted with notifications about more ways to spend money on advertising. Boost this, boost that, click here to buy more reach. Plus the in-feed advertising has gotten out of control. Every single time Facebook comes up in casual conversation, it's always clouded with negative connotations about click bait style sponsored posts, fake news articles, and the most recent item we just looked at on Amazon. It is the television commercial that literally never ends, the show we were watching never comes back on.
I don't care what a certain celebrity looks like now, I don't want to see fifteen scary facts about the ocean, I don't want to buy Lightroom presets, and I certainly don't care whether I will or won't believe what one of the Kardashians is doing next. As the Facebook experience becomes increasingly volatile and every inch of our screen filled with sponsored posts, with business pages being nothing more than a reminder about ways to spend money, where are we supposed to turn?
Some of my favorite platforms include Instagram (the irony of course is that IG is owned by Facebook), 500px, Youpic, Gurushots, and Tumblr to name a few. They feel like creative spaces where people can share and connect with other artists. Find inspiration, clients, and market your skill set all without the volatility and ad spam found on Facebook. Are they perfect? No, of course not. Facebook is such an engine at this point that when it comes to marketing, it's near impossible for other platforms to compete. However, there is a pleasurable peace in not being bombarded with notifications about boosting posts and buying reach.
Let me know how you feel about the state of the Facebook experience in 2017. Do you feel as negative towards the platform as I do? Maybe you view it as a perfectly tuned advertising tool that works wonders for your business, using boosts and sponsored ads to market in ways like never before. What about your clients? How do they feel about Facebook? Are they sick of the commercials too? Food for thought, let's about it.