Five Ways to Impress Potential Clients

Being successful in the business of photography isn't just about being good with a camera; it's about having the ability to convince people that what you offer is unique and worth the cost of your services. Here are five simple ways to impress potential clients to give yourself a better chance of converting the sale.

Coming to you from Chris Ord Photography, this great video discusses five ways to impress potential clients to increase your chances of getting a sale. While Ord recommends a print portfolio both for the tactile feel and in case your iPad runs out of battery or the like, I have found my iPad to be a very convenient and powerful presentation device if you can remember to keep it charged up and ready. Using Lightroom Mobile, I simply drop everything into web albums in the desktop app, and they automatically sync to my iPad, after which, all I have to do is fire up presentation mode in Lightroom Mobile, and they get a professional-looking presentation on a great screen. Just be sure to turn on airplane mode before you give them the tablet to avoid unintended interruptions. Check out the video above for more of Ord's tips.

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Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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Another Cooke repost

Can you please do a text summary of the 5 points? Watching videos are not always feasible.

Or I'll just wait until Petapixel does the article better.

The reason we don't do that is because I believe that's plagiarism. If you give away the content of the video to the point that it's no longer necessary to watch it, you're robbing the video's creator of the views they earned through the hard work in creating that video and passing off the work as your own. That's why we do our best to help you decide if the video is something you would personally like and should therefore watch but don't transcribe its contents. There is also our vast wealth of original articles:

As much as I'd rather read an article than sit through a video, I have to agree with you, Alex.

Such an amazing video that will help us to attract more and potential customers. I found this website will help us to retain these customers. I appreciate this is a video and learned a lot of lessons and experiences from this blog.