MOO commissioned us to create a tutorial with Hurley that they wanted to give away for free. As you know, we've already filmed three different tutorials with Hurley that we sell in the Fstoppers Store but this tutorial covers something different; for this video, MOO wanted Hurley to exclusively cover his marketing techniques.
To film this we flew up to NYC and Hurley shot a real client whom he had never met before. Hurley wanted to stress how important it is to give your clients an experience they will never forget. Of course that includes incredible photographs, but the interaction with your client is just as important.
Hurley works through an entire session so that you can see how he interacts with a new client as they walk in the door, and throughout the shoot. By putting his clients at ease, he is able to capture the best images possible and give them an unforgettable experience that they will want to tell their friends about.
After each shoot, Hurley likes to give his clients a stack of his business cards that they can share with friends and family. At the end of the tutorial, Hurley walks through the process of uploading custom business card and sticker designs for MOO.
I'd like to send out a big thank you for MOO for commissioning this video and being so interested in creating an ad that has value for photographers. If you've appreciated this video and this style of advertising please let MOO know in the comments below and if you are in need of some new business cards, definitely check out MOO.com.