We’ve all had the question thrust upon us, but it’s worth it to hear what other people are charging.
Caleb Pike sat down with Corbyn Tyson this week to run through how they would price a generic video shoot. While they call it a system, it’s more like an easy to read spreadsheet. This isn’t new, but I like how they account for the profit margins and scalability of a project. Here at Fstoppers, we’ve talked about pricing for a wedding, whether you should rent your equipment to yourself, and everything in between.
I think it’s important for photographers transitioning into video to see how different, and often similar, the latter is. I personally agree that finding somebody to take care of audio is worth its weight in gold – it allows you to really focus on your edit, the client and getting creative. It’s not just covering audio though. Thinking of the different situations you’ll find yourself in between pre and post production, and knowing how to charge for this time, is invaluable.
Arguably the same principles still apply. Photography or videography, you still want the same profit margins, and your wiggle room to negotiate will likely lie in the rentals and post production. Would a client really want those extra motion graphics, or would the prefer a smaller budget?
What do you charge? Would you agree with Pike and Tyson?
Images used with permission of Pixabay.