Pricing your work is an incredibly tricky game. In this video, I go over how I price my work, how I progressed to that point as well as the calculator that I use to work out my usage license fees.
Being British, talking about money is something that makes us/me incredibly uncomfortable. But as I couldn't find anyone else openly talking about what they charge and how they got to that point on any free websites, I thought I would bare all and give it a go. And yes, it made me feel incredibly awkward.
My rates are neither the highest nor the lowest out there, but they allow me to live a lifestyle that I enjoy with a really good balance of work that I do for the money, work that I create for fun and general free time to be creative in. Which, after all, is why most of us are in this.
I have been working as a photographer for about a decade now. When I first set off I wanted to be a music/documentary photographer and I ended up shooting weddings, as most of us do. Over the next 5 years, I developed a love for food photography and lighting. I then slowly began to realize that what I wanted to do was work with food. Creating scenes that evoke memories and shooting extremely technical images for composite work. From charging £100 a day to assist at weddings right through to my current day rate where I work alongside an agent, working out my fees has always been challenging.
When I finally stumbled across usage fees about 5 years ago, I was completely lost. Thankfully there is a great site at the AOP which offers a rough guidance calculator that most agents and photographers out there use.
Hopefully, the information in this video is of use to others to help guide them on their pricing journey and work out if they are in approximately the right area.